An Overview of Coco Chanel's Leadership and Biography Analysis

This report provides a comprehensive overview of Coco Chanel's life, leadership style, and business operations. It begins with an introduction to Coco Chanel, highlighting her birth in France, her early life in an orphanage, and her iconic contributions to fashion, such as the little black dress and trademark suits. The report examines her key operations, including the introduction of perfume and the success of Chanel No. 5. It analyzes how internal factors like a strong brand portfolio and reliable suppliers, and external factors like new customer channels and economic trends, contributed to her success. The report assesses operational efficiencies, focusing on team leadership and employee communication. It concludes by evaluating Chanel's leadership style in contemporary management contexts, offering recommendations on its applicability in the 21st century, and providing a list of references used for the report.

AN OVERVIEW OF COCO CHANEL
BIBLIOGRAPHY AND LEADERSHIP
COCO CHANEL

INTRODUCTION
Was born in France
Main fashion was little black dress and
trademark suits

EARLY LIFE
Her real name is Gabrielle Bonheur Chanel
She grew in orphanage
Started business in Paris in 1920s

HER FASHION LITTLE BLACK DRESS, SEX LIFE
Little black dress introduced in 1920s
Coco got into affair with Nazi military officer
Hans Gunther von Dincklage

DEATH AND LEGACY
She died single
Church was crowded with mourners to give
last respect

KEY OPERATIONS OF THE ORGANIZATION CHANEL TRANSFORMED
Perfume introduced in 1920s
Chanel No. 5 became massive source of
income
Chanel valued her employees

HOW INTERNAL AND EXTERNAL OPERATIONAL
MANAGEMENT ENVIRONMENT CONTRIBUTED TO HER
SUCCESS
INTERNAL
 Strong brand portfolio
Successful track record
Reliable suppliers etc.

HOW INTERNAL AND EXTERNAL OPERATIONAL MANAGEMENT
ENVIRONMENT CONTRIBUTED TO HER SUCCESS
 EXTERNAL ENVIRONMENT
• New customer from online
channel,
• Economic uptick and increase in
spending,
• Lower inflation rates,
• Stable free cash flow,
• New technology standards and
• Government free trade agreement
etc.

HOW OPERATION EFFICIENCIES IMPROVED TO MEET
BUSINESS OBJECTIVES
Efficient team leadership skills
Employee were devoted with good
communication skills
Coco enjoyed every leadership traits

CONCLUSION AND RECOMMENDATION
CONCLUSION
Not practical in todays management styles
Decision made faster in centralized way
May not effective when absent
RECOMMENDATIONS
Leadership not applicable in 21st century
Leadership is obsolete in modern times may
be rejected

REFERENCES
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Children's Books, 71(7), pp.307-307.
Cattani, G., Colucci, M. and Ferriani, S., 2016. Chanel’s creative trajectory in the field of fashion: The optimal network structuration
strategy. In Multidisciplinary Contributions to the Science of Creative Thinking (pp. 117-132). Springer, Singapore.
Gardetti, M.A. and Justo, R., 2017. Sustainable luxury fashion: The entrepreneurs’ vision. In Sustainable Management of Luxury (pp.
347-360). Springer, Singapore.
Sims, J., 2016. Coco Chanel (Little People Big Dreams). The School Librarian, 64(2), p.114.
Somerville, K., 2018. Coco Chanel: An Intimate Life.
Somerville, K., 2018. Rags to Riches: Four Biographies from the World of High Fashion. The Missouri Review, 41(2), pp.186-197.
Sugimoto, K. and Nagasawa, S.Y., 2017. Luxury branding: the case of Chanel. International Journal of Quality and Service
Sciences, 9(3/4), pp.292-301.
Taylor, D. and Jacob, J., 2017. Chanel the bricoleur: Steal all the ideas you can. Fashion, Style & Popular Culture, 4(2), pp.167-178.
Tse, T.F., 2016. Coco Way Before Chanel: Protecting Independent Fashion Designers’ Intellectual Property Against Fast-Fashion
Retailers. Catholic University Journal of Law and Technology, 24(2), p.6.
Wiggins, S., 2015. Book Review: Fashioning Coco Chanel. Bridgewater Review, 34(1), pp.35-36.
Williams, G.I., 2017. Little black dress: From mourning to night. Fashion, Style, & Popular Culture, 4(2), pp.237-244.