Coco Cola: Change Management Plan for Beverage Innovation Project

This report presents a change management plan for Coca-Cola, addressing the need for beverage innovation in a competitive market. The project, sponsored by the production manager, aims to innovate beverage tastes while managing costs and production processes. Objectives include enhancing taste variations and managing the changes. The plan emphasizes stakeholder involvement, ethical considerations, and alignment with company principles. It includes a stakeholder analysis identifying key groups like staff, managers, and customers, along with preferred communication channels and approval processes. The report assesses readiness for change, highlighting the need for marketing strategies to ensure market acceptance. The change plan outlines actions, responsibilities, and timelines for ingredient selection, technological appliance selection, and production monitoring. The report concludes with a focus on ethical considerations and evaluation methods, including employee reviews and customer surveys. The goal is to increase revenue through effective change management and strategic implementation. References include research on Coca-Cola's partnerships, consumer behavior, and market analysis.

Coco Cola – Change Management Plan
Name of the Student
Name of the University
Author note

INTRODUCTION OF THE
CHOSEN ORGANISATION
Coco cola is one of the market
leading companies in the business
market. There has been found out
the continuous increase in the
emerging business of beverages.
Thus, this is essential for Coco Cola
to bring variations in the product
taste. This study will involves the
factors that will be needed for
bringing change in the organization.

PROJECT SPONSOR
The production manager are given charge
for this project as he is the only
responsible one who can lead the
change management project for the
company. He is also responsible for
ensuring the project work and for
implementing the change plan.

PROJECT OBJECTIVES
 The project will look after the production
process for bringing innovations in the
beverage taste.
 This project will also look after making
variations in the taste of the beverages in the
limited investment.
 This project will also handle the changes that
will be caused for bringing changes in the
production process.

CHANGE OBJECTIVES AND PRINCIPLES
 The change process will achieve the employee involvement for
bringing different variations in the taste of the beverages they
produces and these also requires lot of input for bringing the
change in the production process.
 This project work will be based on the consultation of the
stakeholders and the decisions will be based on the
suggestions during the consultation process. The timelines will
be determined for the project work by considering the whole
production process and the change plan will be followed by the
operation principles of the company.
 The project work will be done by considering the ethical issues
that the production quality will not be decreased while bringing
variations in the taste of the products.

RATIONALE FOR THE CHANGE
The quality and taste of the product
need to be updated as a result of
this project work.
Risk may arise while trying the
different chemical composition for
producing the new beverages.

KEY STAKEHOLDER ANALYSIS
 The stakeholders are the company staffs, production
managers, technology department staffs and the actual
customers of the company.
 The main concerns of the company staffs that what the new
skills they need to adopt for bringing improvements and the
production manager looks after the entire production process.
The actual customers will provide the genuine reviews
regarding the taste and the quality of the new product.
 The preferred media is the social media where the genuine
reviews of the customers can be accessed at a low cost price.
 The approvals will be gained from the tasters, real customers
and the investors regarding the implementation of the
change.

ASSESSMENT OF READINESS TO CHANGE
 The changes have taken the new product will be
launched in the market of different tastes and the
stakeholders are aware of the newly launched product
that is the investment behind this project will bring
profit or loss for the company and whether it will be
accepted by the public or not. The marketing
strategies should be properly implemented for
launching the new product to the business market.
Coco Cola is one of the leading company in the
business market therefore the new product will be
encouraged and are expected to get strong support
from the target audience.

KEY CHANGE MESSAGES
 The stakeholders are aware of the changes as the
investment made in the project work will be loss for
the company if the project work does not succeed.
 The stakeholders provide the message that the
variation in the taste of the product should not bring
any change in the quality of the product.
 Their main concern is about the acceptance of the new
product in the business market.
 The investment that are made in the project work are
needed to be reverted from the business market.

CHANGE PLAN
Actions Who When Performance
Measures
Selection of the
ingredients
Production team
members.
Initial stage of the
project work
The selections are
required for the
change of taste
Selection of
Technological
appliances
Technological
operation
department
Before the
starting of the
production
process
The technical
appliances are
mostly required for
the production
process therefore
these are need to be
measured by
checking the sample
produced
Monitoring the
entire
production
process
Production
manager
In the entire
project work
The production rate
and quality will
determine the

CONSOLIDATION
For the success of the business, the
ethical issues need to be followed
diligently. This will help in improving the
customer loyalty.

EVALUATION
The achievement of the planned objectives is the utmost
priority of the organization for the purpose of increasing the
revenue of the cola company. The changed management and
strategies can be evaluated on the basis of conducting reviews
within the organization to see how the employees have
welcomed the new ideas. A survey can be also be conducted
where the responses of the customers are taken in to
consideration. The evaluation outcomes will be circulated to
the stakeholders every year, by giving them a report of the
changes. The evaluation outcome can be used to bring about
effective changes in other organizational processes.

REFERENCES
 Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a
model of transparency in research partnerships? A network
analysis of Coca-Cola’s research funding (2008–2016). Public
health nutrition, 21(9), 1594-1607.
 Dekhil, F., Jridi, H., & Farhat, H. (2017). Effect of religiosity on
the decision to participate in a boycott: The moderating effect
of brand loyalty–the case of Coca-Cola. Journal of Islamic
Marketing, 8(2), 309-328.
 Moresi, S., Salop, S. C., & Woodbury, J. (2017). Market
definition in merger analysis.
 Cameron, E., & Green, M. (2015). Making sense of change
management: A complete guide to the models, tools and
techniques of organizational change. Kogan Page Publishers.