Cocoa Delight's Market Opportunities: BSBMKG501 Presentation

This presentation identifies and evaluates marketing opportunities for Cocoa Delight, a chocolate manufacturer founded in 2000. It discusses market expansion, new product lines with health benefits, improved marketing activities, and better relations with international suppliers. Legislative and regulatory requirements like the Competition and Consumer Act 2010 are considered. The presentation highlights the company's current strategies, including customer interaction via social media, and addresses issues such as high production costs and inflexible operations. Recommendations include ground-level campaigns, in-store promotions, improved distribution, and cost control measures. The analysis aims to enhance Cocoa Delight's market share and overall business performance, as demonstrated in this student assignment available on Desklib.