BSBMKG501: A Report on New Marketing Opportunities for Cocoa Delights

This report provides a comprehensive analysis of marketing opportunities for Cocoa Delights, a company specializing in cocoa processing. It assesses political, economic, and technological factors impacting the business, highlighting strengths like customer-oriented management and weaknesses such as a lack of modern technology. The report identifies opportunities in social media marketing and threats including poor advertising. It explores market penetration, product development, market development, and diversification strategies. The analysis aims to provide strategic recommendations for Cocoa Delights to enhance its market position and overall business performance, referencing various marketing and strategic management sources. Desklib offers a wealth of resources, including past papers and solved assignments, to aid students in their studies.

Business Plan for Cocoa
Delights

Introduction
 Aims to focus on the market
opportunities
 Cocoa Delight has been chosen in
order to present their market
position
 This company mainly deals with
cocoa processing and it has been
observed that this company
processes ten types of cocoa.
 To focus on the various marketing

Political factors
 Political factors include governmental
rules, regulations
 The management of this company
fails to maintain proper rules at their
workplace
 company also fails to follow all the
business rules

Economic factors
 company lacks to follow the major
changes in the economy
 fails to understand the needs of the
customers
 this company fails to make enough
revenue, profit from their market.

Technological factors
 company fails to use modern
technology for their business
 they fail to provide the best, unique
online services to their customers
 Company also fails to maintain
proper safety
 Fails to promote their business in a
sustainable way

Strength of Cocoa
Delights
 Customer oriented management
 Good service quality
 Good productivity
 Wide range of products
 European quality chocolate
 Producing dark chocolates that are
good for health

Weakness of Cocoa
Delights
 Lack of proper modern technology
 Poor online service
 Low market budget
 Poor pricing

Opportunities of Cocoa Delights
 Using of social media marketing
 Providing career growth
opportunities to the stakeholders
 Maintaining customer loyalty

Threat of Cocoa Delights
 Fail to meet the market criteria of
international market
 Poor advertising
 Poor campaigning strategy
 Poor technology

Market penetration
 It helps them to find new strategy in
order to enhance the quality of their
existing market products
 Increasing market share
 Providing opportunities to
employees, stakeholders for growth
in the existing market

Product development
 Maintaining the quality of their
existing products in order to meet
satisfaction level of the customers
 Maintaining brand equity
 Developing promotional strategy in
order to maximize the level of
customer acceptance

Market development
 Finding a new market for their
existing products
 To enhance their business market
globally
 To enrich their distribution channel

Diversification
 To launch new chocolate products in
the market.
 Need to invest the big amount in
introducing the new products in the
market.
 Need to set proper planning for the
expansion of new markets.

Reference List
 Della Corte, V., Iavazzi, A., & Savastano, I. (2013). Exploring new
marketing opportunities: crowdsourcing and its role in strategic
and marketing choices. International Marketing Trends
Conference.
 Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing
research. Boston:Cengage Learning.
 Czinkota, M. R., & Ronkainen, I. A. (2013). International
marketing. Boston: Cengage Learning.
 E. Dobbs, M. (2014). Guidelines for applying Porter's five forces
framework: a set of industry analysis
templates. Competitiveness Review, 24(1), 32-45.
 Rothaermel, F. T. (2015). Strategic management. New York, NY:
McGraw-Hill.
 Magretta, J. (2013). Understanding Michael Porter: The essential
guide to competition and strategy. Harvard business press.