Cocoa Delights: A Detailed Marketing Plan for Business Development

This report outlines the marketing plan for Cocoa Delights, focusing on driving organizational growth and expanding the customer base. The plan details marketing and strategic objectives, including brand development, quality product creation, and increased market share. A market analysis reveals a predominantly female customer base aged 25-55, with economic factors favoring company growth. The plan emphasizes meeting customer needs through high-value products and leverages internet and social media marketing strategies, including platforms like Facebook, Twitter, and WhatsApp, to enhance customer engagement and drive sales. The company focuses on customer retention by delivering quality products and excellent customer service.

Marketing and Company’s
Success
Cocoa Delights Marketing Plan

The Purpose of the Marketing Plan
 To drive the organization towards a successful path
of growth and increase its customer base.
 This will improve the levels of production in the
organization.
 Provide an overview of the future successes and
leading to greater success.

Marketing and Strategic Objectives
 The company seeks to ensure that the brand
continues to develop in the market.
 Continue developing quality products to meet the
needs of the clients.
 Increase the company’s market share

The Market Analysis and Market
Environment
 The Cocoa Delight has a 60% female customer
base.
 Of this, the clients are aged between 25 years and
55 years.
 The economic state of the country increases the
rates of company’s growth.

Marketing Needs and Demand
Analysis
 The Cocoa Delights offer a wide range of products to
its consumers
 Cocoa Delights are winning their clients loyalty by
delivering a high product's value.
 Studies indicate that about 30% of the customers
have purchased the dark chocolate products in the
past come back.

The conventional marketing strategies
and marketing approaches
 Internet marketing is key in marketing success.
 Social media is one of the marketing approaches
that Cocoa Delights can leverage.
 Clients are on Facebook, Twitter, WhatsApp and
many more (Saravanakumar, & SuganthaLakshmi,
2012).

Reference
 D. Banker, R., Mashruwala, R., & Tripathy, A. (2014).
Does a differentiation strategy lead to more
sustainable financial performance than a cost
leadership strategy?. Management Decision, 52(5),
872-896.
 Saravanakumar, M., & SuganthaLakshmi, T. (2012).
Social media marketing. Life Science Journal, 9(4),
4444-4451