Marketing Essentials Report: Strategic Plan for Coconut Bliss

This report presents a marketing plan for Coconut Bliss, a company specializing in non-frozen dairy products and organic ice cream. The plan includes an analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT), as well as a Porter's Five Forces analysis to assess the competitive landscape. The report also touches on the marketing budget of Coconut Bliss and concludes that marketing is essential for promoting a company's products and services. References to relevant marketing literature are provided. Desklib provides students access to a wide range of past papers and solved assignments.

Task 1
Marketing Essentials
(TASK 4)

Table of content
 Introduction
 Marketing plan of the company
 Conclusion
 References

Introduction
 Marketing can be known as the process of the company through
which services and products are launched or introduced.
 All the stuffs are promoted with the help of market to their
future or exiting customers.
 The presentation is going to be described marketing plan of the
company so as to accomplish desire goals and objectives.

Marketing plan of an organization
 Plan of Marketing of the company is totally rely on some
impressive scheme which are designed for the examine of
the impact of business on the buyer's wishes and needs.
 It includes different kind of activities of the company that
provide helps in order to grab future objective in sufficient
manner.

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Strength - Coconut bliss is a well known organisation that
provides non frozen dairy product and organic ice cream to
their customers.
Firm facilitates different offers to their buyers in accordance to
their demands and needs.
Weeknesses - Product that to offers are expansive in nature.
With out preservative it's hard to store organic product.

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 Opportunities - Coconut bliss can be able to open their
stores at various different locations because they have wider
range of the customers at several places.
 Threats - Such company who offers same product with
quality and in cost effective manner can be categorise as the
threats for the coconut bliss.

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Porter Five forces analysis –
 Threat of New entry
 Threat of Substitute
 Bargaining power of
Customer
 Bargaining power of
suppliers
 Industry Rivalry

Marketing budget of Coconut Bliss

Conclusion
 As per the above project it is concluded that marketing
essential is a essential factor for a firm in order to advertise
company's goods and product or services in the market place
and to buyers.
 This report project is based on coconut bliss which is a
bigger chain of non frozen and organic product or dairy item
in world wide.

References
 Berkowitz, E.N., 2016. Essentials of health care
marketing. Jones & Bartlett Publishers.
 Brassington, F. and Pettitt, S., 2013. Essential of
marketing.
 Desai, S.S., 2013. An analysis of the competitive
marketing strategies of the hospitality industry in UAE.
IUP Journal of Management Research. 12(1). p.22.

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