This report provides a comprehensive analysis of Brighton Coffee's marketing and strategy. It begins with an examination of the company's mission and vision statements, including revisions and an assessment of organizational values such as environmental sustainability, innovation, and customer-centricity. The report then conducts a PEST analysis of the political, economic, social, and technological environments impacting Brighton Coffee, followed by a SWOT analysis to identify internal strengths and weaknesses and external opportunities and threats. A financial comparison of competitors, including Espresso Time, CBD Café, and Café Oz, is presented, along with a competitive analysis evaluating their strengths, weaknesses, and associated risks. A cost-benefit analysis is also included. The report concludes with an outline of a strategic plan, detailing objectives, strategies, performance indicators, and evaluation methods. The strategic planning process includes reviewing the mission and vision, circulating the statements for feedback, and handling objections to ensure effective implementation.
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