Coffee Bar Strategy Report: Business Plan and Strategy Analysis

This report presents an analysis of a Coffee Bar's business strategy, focusing on key aspects such as the business plan, meeting plans outlining two distinct strategies, allocation of responsibilities, and the specific strategies assigned. The report evaluates the effectiveness of these strategies, assessing profitability and productivity outcomes, and identifies areas of underperformance. It delves into aspects like recruitment, resource allocation, and intellectual property, while also discussing the importance of marketing effectiveness and performance management. Furthermore, the report outlines areas for improvement in the business plan, including strategies for progress monitoring, monthly reviews, and regular staff meetings. The conclusion emphasizes the need for improved marketing effectiveness, brand positioning, and the importance of executing programs effectively. The report is based on the assignment brief for BSB61015 and includes references to relevant literature.

The Coffee Bar Strategy 0
Title: The Coffee Bar Strategy
Assignment Name:
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The Coffee Bar Strategy 1
Executive Summary
The report summarizes provides an overview of the Café Culture Coffee Bar. Two different
strategies along with a Meeting has been outlined within the plan. The Allocation of
Responsibilities and allocated strategy has been discussed in brief. Above information has been
summarized in Task 1. In a Task 2-Review report in effectiveness of strategies and profitability
and productivity outcomes of strategy has been discussed. The areas of under-performance and
improvement plans has been discussed, followed by a conclusion.

The Coffee Bar Strategy 2
Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1. Business Plan............................................................................................................................3
2. The Meeting Plan-Two Different Strategies Outlined Within the Plan...................................4
3. The allocation of Responsibilities............................................................................................4
4. Allocated Responsibility/Strategy............................................................................................5
Task 2-Review Report.....................................................................................................................6
1. Effectiveness of Strategies.......................................................................................................6
2. Profitability and Productivity Outcomes of Strategy...............................................................6
3. The Areas of Underperformance..............................................................................................7
4. The areas for Improvement in Business Plan...........................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

The Coffee Bar Strategy 3
Introduction
The Café Culture Coffee Bar is a determined necessity for natives and this is a dream
place as people try to escape from the daily stress of life. This is a comfortable place where
people can meet with friends and family members. This is a beautiful coffee shop that provides
the great service. The coffee bar is esteemed to have repeat customers. The shop is well-prepared
through which it will be offering its customers with pastries and provides them with free books
that can be read during their visit.
Task 1
1. Business Plan
The coffee shop plans to become selected as best coffee bar through local guides. The
company will try to maintain the profits from its first three months of operation and maintain at
least 55 to 60 percent of gross margin. The meeting plan highlights the store design that will be
attractive to customers and that has been designed for the effective and fast operations.
Employee training has been provided for providing the best coffee techniques (Domingues,
Alderman & Cadenhead, 2011). The solid marketing strategies have been created to increase the
customer base and maximize the revenue from the high end products like espresso drinks.

The Coffee Bar Strategy 4
2. The Meeting Plan-Two Different Strategies Outlined Within the Plan
The meeting plan comprises of The CEO and two organizations, employees-Marketing
Manager and HR Manager. The coffee Bar has been created to provide the relaxing and
comfortable environment and people can enjoy the relaxing environment sitting in a coffee shop.
The recruitment strategy employs specific processes and selecting methods that cover
different business aspects and this involves selection and recruitment methods and the business
can achieve optimum success and profit margin.
Resource Allocation is a strategy through which the company can decide where to put its
scarce resources and thereby used for goods and services produced (Nazari, 2014).
Intellectual Property-Intellectual Property is the plan decided by the company to achieve the
business goals and acquire the assets and leverage value through existing assets.
3. The Allocation of Responsibilities
The allocation of responsibilities to Human Resource Manager and Marketing Manager has
been done on a structure through they can offer friendly service and ensure customer satisfaction.
Human Resource Manager-The HR Manager needs to perform different tasks and fulfill the
various responsibilities that will be leading the organization policies as they are applicable to the
employee compensation, relations, performance and benefit levels.

The Coffee Bar Strategy 5
Marketing Manager-Marketing Manager manages all the activities for the marketing
department and develops the marketing strategy for a given company with given marketing
objectives. The Marketing Manager also coordinates marketing campaigns with given sales
objectives (Stichler, 2005).
4. Allocated Responsibility/Strategy
1. Recruitment- The HR Manager has been provided with the following documents-
a) Employee selection
b) Employee compensation and appraisal
The HR Manager role involves preparing performance reports, hiring and providing training
to the employees.
2. Resource Allocation- The Marketing Manager has been provided with the following
documents-
a) Logistical Management
b) Budgets
c) Marketing Plan
The Strategic Planning is done in middle and top most level sufficient budgets are allocated
for determining the unmet wants of the customer.
3. Intellectual Property
a) The Company’s objective statement

The Coffee Bar Strategy 6
b) Strategic goals of the Company
Intellectual Property includes intangible creations that encompass patents, trademarks and
copyrights (Patel & Pfeifer, 2017).
Task 2-Review Report
1. Effectiveness of Strategies
Measuring the effectiveness of recruitment plans is a very difficult process as the company
must have the organization chart and specific goals of the company must be prepared and
employee efficiency can be tracked easily. Marketing effectiveness involves meeting with the
objective of maximizing the positive results in a given short run and long run. This is also in
relation to return on investment and marketing strategy (Li & Shi, 2017).
2. Profitability and Productivity Outcomes of Strategy
Every organization will be operating within a different boundary range. This is determined
through the budget and the ability to attract more number of customers. Based on the target
market, the consumers, make choices on how people value the attributes of a given service and
then make payment for a given product. There are external factors like interest rates, weather and
government regulations that cannot be controlled by the marketer and this has a lot of impact on
the marketing effectiveness. The customers brand value is characterized through word of mouth
publicity and advertising and different purchase decisions (Sugden & Moulson, 2015).

The Coffee Bar Strategy 7
3. The Areas of Underperformance
Performance Management-This is an important aspect of every personnel, job and this
implies that managers need to deal with the bad performance areas. This is often viewed as the
lesser direct responsibility and these situations results in denial and uncomfortable situations. It
is essential to identify what is wrong with the personnel and provide consultation with them.
Gaps in Management Experience- Irrespective of manager and CEO experience in this
given industry, company needs to retain the Expresso Services. The management must get into
market research and additional inputs and customer satisfaction questionnaire and evaluation of
various business opportunities (Faisal, 2016).
4. The Areas for Improvement in Business Plan
1. Strategy for checking the progress-The coffee Bar needs to adopt market
penetration strategies, new statistics on customer and earnings strategy or adopt the
amalgamation of these strategies.
2. Reviewing the business plan on every month basis-The company needs to state
goals for actual progress and also plan on a month basis. The adjustments must be
made accordingly.
3. Regular Staff Meetings-The Coffee Bar needs to conduct customer surveys and
regular staff meeting on finding out how the company is operating. The business plan
must identify the different issues that are addressed in introduction phase or needs to
be addressed again (Chung, 2007).

The Coffee Bar Strategy 8
Conclusion
The Coffee Bar needs to focus on improving the marketing effectiveness and this is
achievable through a given marketing strategy. The Coffee Bar needs to position the brand and
products in a right way that is better than its competitors. The Coffee Bar needs to focus on the
customer lifestyle, endorser and brand communication effectiveness. Irrespective of having the
best strategy, marketers must be able to execute the programs and achieve best results. The
training plans must be in place and survey plans must be executed on time.

The Coffee Bar Strategy 9
References
Chung, H. (2007). Marketing Control and Marketing Standardisation Strategies: An Integrated
Typology. SSRN Electronic Journal.
Domingues, I., Alderman, T., & Cadenhead, K. (2011). Strategies for effective recruitment of
individuals at risk for developing psychosis. Early Intervention In Psychiatry, 5(3), 233-
241.
Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account And Financial
Management Journal.
Li, G., & Shi, X. (2017). Alveolar Recruitment Strategies After Cardiac Surgery. JAMA, 318(7),
667.
Nazari, K. (2014). Talent Management and Recruitment Strategies. Mediterranean Journal Of
Social Sciences.
Patel, J., & Pfeifer, K. (2017). Alveolar Recruitment Strategies After Cardiac
Surgery. JAMA, 318(7), 667.
Stichler, J. (2005). Recruitment and Retention Strategies. AWHONN Lifelines, 9(5), 404-407.
Sugden, N., & Moulson, M. (2015). Recruitment strategies should not be randomly selected:
empirically improving recruitment success and diversity in developmental psychology
research. Frontiers In Psychology, 6.