Business Plan for 'Coffee at the beginning' - Madrid, Spain

This document presents a business plan for a coffee business named 'Coffee at the beginning' located in Madrid, Spain, operating as a partnership. The plan outlines the company's mission to expand operations and achieve its target market share by offering a variety of coffee flavors and adopting competitive pricing and marketing strategies. It details key personnel, business goals, market research using the STP approach (Segmentation, Targeting, and Positioning), customer profiling, and competitor analysis. The plan also addresses legal and insurance requirements, operational aspects, and financial forecasts, including start-up costs, profit and loss projections, cash flow management, and risk assessment, to ensure sustainable growth and profitability. The document includes financial statements like cash flow and profit & loss of the enterprise.

Name: Coffee at the beginning.
Business Plan for: Coffee business.
(Please use this template in conjunction with the guide Prepare a business
plan)
Document Version:
Date:
Completed by:

Business plan contents
Executive Summary..................................................................................................................................... 6
1. Executive summary................................................................................................................................. 6
2. Business details...................................................................................................................................... 7
Company name:........................................................................................................................................ 7
Address:.................................................................................................................................................... 7
Telephone number:................................................................................................................................... 7
Legal status:.............................................................................................................................................. 7
The business will: (Provide a brief description of what your business will do)...........................................7
3. Key personnel.......................................................................................................................................... 8
Details of owner(s):................................................................................................................................... 8
Other key personnel (including shareholders):..........................................................................................8
Vision............................................................................................................................................................ 9
4. The business idea.................................................................................................................................... 9
Sum up your business idea:...................................................................................................................... 9
5. Business goals........................................................................................................................................ 9
What do you want to achieve in your first year of business? (for example, turnover of £100,000 or trading
at breakeven)............................................................................................................................................ 9
Where do you see your business in 3-5 years’ time?................................................................................9
6. What the business does........................................................................................................................ 10
7. What makes the business different......................................................................................................10
Your product/service is unique or different compared with the competition because: .............................10
8. Legal requirements ............................................................................................................................... 11
The legal and insurance requirements that apply in your business are:..................................................11
You will meet your legal and insurance requirements by:........................................................................11
Marketing.................................................................................................................................................... 12
9. Market research..................................................................................................................................... 12
Trends in your chosen market are:..........................................................................................................12
How you know this:................................................................................................................................. 12
10. Profiling customers............................................................................................................................. 12
The customer groups you will be selling to are:.......................................................................................12
Your customer research has shown what your customers want is:.........................................................12
How you know this:................................................................................................................................. 12

Number of customers you expect to win in each group and what they might pay:
................................................................................................................................................................ 12
11. Profiling competitors .......................................................................................................................... 13
How you can improve on their offer and/or price(s):................................................................................13
12. Managing market risks........................................................................................................................ 13
Write down the risks you have identified:................................................................................................13
How will you manage these risks so that they become less of a threat:..................................................14
13. Pricing.................................................................................................................................................. 14
How you can calculate your prices:.........................................................................................................14
How your prices compare with the competition:
................................................................................................................................................................ 14
Reasons for the difference between your price(s) and your competitors’ price(s):..................................14
14. Promotion and advertising................................................................................................................. 15
How and where will you promote your product/service?..........................................................................15
Running the business............................................................................................................................... 16
15. Staff....................................................................................................................................................... 16
16. Premises............................................................................................................................................... 16
17. Suppliers.............................................................................................................................................. 16
Your key suppliers and their credit terms................................................................................................16
18. Equipment............................................................................................................................................ 18
19. Managing operational risks................................................................................................................. 18
Finance ...................................................................................................................................................... 19
20. Start-up costs....................................................................................................................................... 19
Calculate how much money you need before you start trading
................................................................................................................................................................ 19
Personal survival budget
................................................................................................................................................................ 19
Estimated annual personal expenditure (this helps you work out the minimum amount you need to earn
from your business in the first year and how much money you might need to borrow to start the
business)................................................................................................................................................. 19
21. Profit and loss forecast....................................................................................................................... 21
22. Sourcing finance.................................................................................................................................. 22
Total borrowing requirement for the business.........................................................................................22
23. Managing financial risks .................................................................................................................... 22
The risks that you have identified for your financial forecast are:............................................................22
24 Cash flow forecast ............................................................................................................................. 23

Executive Summary
1. Executive summary
(We suggest you complete this section after you have completed the other sections of the Business
Plan).
This business plan is related to the business of coffee which is named as coffee at the
beginning . It is a partnership business which includes various key position and
several partners. There aim of business is to grow its operations in the upcoming year
and achieve its target market. The business has to adhere various legal and statutory
requirements which are framed by the government of the specific country. It also
encompasses various form of research to improve the level of customer reach. It
delivers wide variety of flavours. It enjoys the advantage over other competitors such
as differentiating in pricing and marketing strategies. It entails various costs and
financial statements such as cash flow and profit & loss of the enterprise.

2. Business details
Company name:
coffee at the beginning.
Address: Plaza del rey no.1
280009 Madrid, spain.
Telephone number:8500098886
Legal status: partnership

The business will: (Provide a brief description of what your business will do)
The business will deal in providing the services related to coffee. It provides various
ranges of coffee such as hot and cold coffee. It will deliver the different f;avours in
coffee which provides a wide range to the customers. It has flavours such as French
vanilla, caramel macchiato, Pumpkin spice, Mocha, Hazelnut.
3. Key personnel
Details of owner(s):
Name: John T.D. ally
Position/main responsibilities: chief executive officer (CEO)
Experience and knowledge of our industry: 10 years and specialised knowledge in
accounting and finance.
Previous employment: Costa coffee.
Key skills brought to the business: having a strong command on the decision making
power, communication and specialised ability in marketing.
Business experience and any training undertaken: Having experience of 6 years and
completed training of 2.5 years
Academic/professional qualifications: The professional qualification of masters in
adminisatration.

Most recent salary £ 1500
Other key personnel (including shareholders):
Name: Edward carlylee
Position/main responsibilities: Managing director .
Experience and knowledge of our industry: 7 years and developing strategies to
accomplish organisational objectives.
Previous employment: The roast.
Key skills brought to the business: Experience in developing plans which helps in
improving the revenue of the enterprise.
Business experience and any training undertaken:
Academic/professional qualifications: Masters in business administration ( specialised
in hospitality sector)
Most recent salary £ 1400

Vision
4. The business idea
The business idea is to deliver the coffee in different varieties such as hot and cold
coffee. It has various flavours and most distinct thing which make it unique from
its competitors. The strategy of pricing and ways to deliver the product to the
clients. The main objective of the organisation is to capture the large market
share. When an enterprise is capable to hold large market share, it will increase
the revenue of the enterprise.
5. Business goals
What do you want to achieve in your first year of business? (for example, turnover of
£100,000 or trading at break even)
In the first year of the business, it will able to cover at-least the variable cost incurred in the enterprise.
The turnover of the organisation will be € 200000 per annum. The profit margins whether gross or net
will be 30000 and 10000 respectively.

Where do you see your business in 3-5 years’ time?
 In the upcoming years, the coffee business will grow in terms of revenue and
will able to grow in terms of holding large market share. A grow rate of
approximately 20% and competitive advantage over other firms which exist in
the same industry. The goodwill of the firm will be enhanced by delivering the
best quality coffee and it is able to maintain the standards in terms of price,
packaging, product and place.

6. What the business does
Product/service Features Benefits

Arabica

It has sweeter,
used in black
coffee and
complex flavour. It
has a softer taste
with lots of sugar,
berries and fruit.

It provides a fresh
aroma and it acts
as a antioxidant
which is beneficial
for skin and hair.

Robusta

It is cheaper and
strong. It has bitter
flavour and it is
used in espresso
drinks and instant
coffee mixes.

It increases
energy and helps
in improving the
well being.

Latte

It comprises shots
of espresso and
steamed milk. It
also contains foam

It lowers the risk of
diabetes and
helps in burning
fat. It also reduce
cardiovascular
disorders.
  
  
  
  
7. What makes the business different
Your product/service is unique or different compared with the competition because:
 There are various features which makes the business different from other
competitors :
 pricing strategies : It has adopted a predatory pricing strategy. This pricing
technique states that prices are lower in the beginning than the other
competitors.
 Customer service : The main task of the business is to satisfy its target market.

The coffee must made according to the taste of the consumers which fulfils the
needs of the customers.
 Innovation and access to new technology : The new equipments and software
for taking orders are also used for coffee making.