This report presents a comprehensive analysis of the "Coffee Connect" business plan, a prospective coffee establishment in London, UK. The report begins with an introduction highlighting the business idea's justification, focusing on the millennial generation's preference for coffee and social gatherings. It then delves into the core components of the business, including its strategies for business, marketing, and operations, along with the legal entity and financial requirements, particularly the need for $200,000 in funding. The report identifies the key potential market as health-conscious millennials and analyzes external factors such as economic conditions and competition. Potential issues in small business management, like marketing and funding, are also discussed. The conclusion emphasizes the importance of a well-developed business plan and considers external factors, offering recommendations for promotional activities, customer feedback, and innovative product offerings. References from relevant academic sources are also included to support the analysis.
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