This assignment presents a business plan analysis for Coffee Connection, a restaurant focusing on a new healthy combo, including pistachio oat bars and coffee made with almond milk. The plan outlines the company's vision, mission, and objectives, including a target of increasing the customer base by 40% and generating revenue by 30% within six months. The analysis covers the 4Ps of marketing (product, price, place, promotion) and highlights the company's strengths, such as skilled employees and advanced machinery, while addressing weaknesses like a lack of online presence and unattractive infrastructure. It explores market trends, including the growing demand for healthy food options, and considers competitive threats. The plan emphasizes the use of social media platforms like Instagram for promotion and highlights the benefits of using the existing workforce to produce the new combo items. References to relevant research on plant-based milks and nut products are also included.
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