This project details the business plan for "Coffee Connections," a coffee shop targeting youth in the UK with unique seasonal offerings and a social ambiance. The venture aims to differentiate itself through seasonal drinks, a library, and weekend music events, leveraging social media for customer engagement. Operating as a sole proprietorship, the business's potential is analyzed using the 7 Domains model, assessing market attractiveness, sector benefits, industry dynamics, and sustainable advantages. The analysis considers political, economic, social, and technological factors, as well as competitive rivalry and the threat of new entrants. Internal aspects such as the mission, risk propensity, and ability to execute critical success factors are also examined to determine the venture's overall viability and potential for long-term sustainability. Desklib provides access to similar projects and study resources for students.