Comprehensive Business Plan for Coffee and Cream Business Venture

This document provides a comprehensive business plan for a Coffee and Cream venture, focusing on the UK market. It includes an executive summary, introduction, and detailed analysis of the business and industry profile, emphasizing innovation and creativity in product and service offerings. The plan outlines the products and services, incorporating a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. It addresses market and financial considerations, including competitor analysis and unique selling points. Resource analysis and the application of STP (segmentation, targeting, and positioning) are also discussed. The plan aims to guide the venture's growth and success through strategic planning and market understanding, considering customer preferences and financial sustainability.

COMPREHENSIVE
BUSINESS PLAN

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
Business and industry profile .....................................................................................................4
Innovation and Creativity............................................................................................................5
Product and Service.....................................................................................................................6
Market or financial consideration:..............................................................................................7
Loan's and investments:............................................................................................................10
CONCLUSION .............................................................................................................................10
.......................................................................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
Business plan is the rough estimate of the various resources and investment which will
be used for starting the new business venture. It helps in planning and organising various
activities in the best possible manner. The major motive behind this is to achieve the targeted
goals and objective. This business plan was also introduced after analysing various things in
order to get good return. SWOT analysis is being used in this for knowing the strength and
weakness of the new business venture. Various investment options are also considered for
getting proper and adequate amount of funds form the market. The fund in this is generated from
angel investors. This is because fund can be easily raised from such type of investment option.
STP was also done for targeting the customer and also for achieving the desired goals and
objectives. All these analysis and plans will directly help Coffee and Cream in growing and
enhancing its business in the best possible manner.
INTRODUCTION
A new business venture is generally introduced in the market with the motive of earning
profit and attracting more and more customers. The investment for this type of business can be
done by individual or the group of individuals. The major motive behind starting the new venture
is to earn profit by attracting more and more customers. A new venture requires proper planning
and analysis of the market. This is because if it is not done than the business will fail in the
market and the financial resources of the investor will be wasted. The industry chosen for this
report is food and beverage industry which is the fast growing industry in the world. The product
or any new business in this type of industry can only grow if the needs and demand of the
customers are taken into consideration(Basili and et. al., 2014). This report will cover various
aspects of innovation and creativity related to the product and services.

Business and industry profile
Coffee & Cream is an upcoming business venture, which is going to develop business
operation in the UK at a bigger or optimised period of time. After so many industry analysis, it
was decided that business will going their functioning and operations in an area of Coffee and
also selling other complimentary services or product with motive to bring innovation or level of
creativity. This new business idea is completely focused on enhancement of quality and process
into business process to deliver customer profile at a greater point of time. This business entity is
majorly focused towards selling coffee products to their customer, first one those who are highly
loyal to using coffee and second those, who likes to have other complimentary products, while
drinking coffee(Blackburn and et. al., 2013). Usage of coffee in UK has become most highly
usage product which is people favourite and also which has largest customer in an entire UK. In
this region, consumption of UK has been determined on a basis of how customer's consumes
coffee or their consumption level in given business context. This new venture will offer's
different coffee products or also support of eatery with a coffee to support and attracts maximum
customer's in given point of time.
Industry profile: In UK, coffee industry is mainly comprises of different level of people
with wide level of customer taste's or preferences and also their pattern of usage on daily basis to
led development of business accordingly with a given situation. In UK, people uses to consume
coffee on daily basis. At-least their consumption level is twice a coffee per day and maximum
will be reached to 4. This usage of coffee is completely depends on different age level of
customers from 18 to 50.The usage pattern of coffee in UK is defined as per given diagram:

As Coffee & creams has decided to sell coffee's products along with pastries or buns as a
kind of support because coffee alone cannot be resulted into effective. In this respect, buyers of
coffee's in UK is increasing day be day and there focus is on trying different tastes or flavour
their satisfaction level. For this an effective business plan is necessary to pronounce generation
of funds or money to develop business process functioning in given point of time. Investments or
major funds will also be attracted from banks or financial institution which is a major support to
this business entities in order to starts this business functions effectiveness. In this context,
proper and effective planning is necessary to develop business performance with productive
outcomes or results(Blackwell, 2011).
Innovation and Creativity
Innovation is the process of introducing a new idea or a product in the market. This
means new and innovative chances can be done in the existing product or a new product or
service can be launched. Innovation is done with the motive of meeting requirements and needs
of the potential customers. It is very much necessary for the organisations to use innovative plans
and strategies to increase the sale and profitability of the organisation. Whereas creativity is the
continuous process of creating a new product or service which is valued by the customers.
Illustration 1: Usage pattern of customer coffee's

Innovation and creativity in the products and services of Food and Beverage industry largely
depends upon the needs and preferences of its customers.
Innovation and creativity in Coffee and Cream will be done as per the demand of its
potential customers. The innovation in this will mainly be done in the services of the
organisation. As the major focus of the organisation is to retain and attract more and more
customers so keeping this in mind various new and attractive services will be introduced. For
example customers will be get complementary buns and pastries along with coffee and they will
also be given various discount coupons which will be valid for the limited time period. There
will be different variety of coffees such as Cappuccino, Espresso, Irish Coffee, etc. Coffees will
be made using latest innovation and technology so that satisfaction level of the customers are
increased. Customers will also get wide range of options in terms of pastries and buns. Interior of
Coffee and Cream will be attractive as the theme will be based on Coffee and various things
related to it(Burns, 2016). The internal environment of Coffee and Cream will be peaceful and
attractive so that customers can relax and enjoy their coffee in the best possible manner. The
interior of the Coffee and Cream will also be decorated as per the choice of its target customers.
There will also be various payment options available to the customers. Such as online payment
option, debit or credit card, E wallet, etc. This is because using this customers will be allowed to
pay as per their convenience. The price of Coffee and Cream will be decided keeping in mind the
paying capacity of its targetted customers. So new innovation and creativity will be majorly for
the customers and their need. Satisfying the needs and demand of the customer will directly lead
to increase and sale and brand image of the Coffee and Cream.
Product and Service
The products of Coffee and Cream will contain unique qualities considering the needs of
its customers. Coffee and Cream will majorly focus upon satisfying the customers by
maintaining and enhancing their health. So the products will be designed as per preferences of
the customers. All the products of Coffee and Cream will only be introduced after analysing the
current scenario of the market. This is because analysis and research will help in knowing the
likes and dislikes of the customers regarding the coffee and pastries. The analysis will also help
in knowing the strength and weakness of Coffee and Cream. Plans and strategies can also be
made after analyse the competitors strategy. For knowing the strength and weakness of Coffee
and Cream products SWOT analysis will done. As with the help of this product overall pros and

cons of the products will be known in the systematic and coordinated manner. The SWOT
analysis regarding the products of Coffee and Cream is discussed below-
STRENGHT
 Coffee will be made using latest
machines and technology.
 The health of the customers will be
kept in mind as the raw materials will
be of high quality.
WEAKNESS
 Coffee and Cream is not able to
generate adequate amount of fund from
the market.
 Less investors are available because of
the uncertain market conditions.
OPPORTUNITY
 There are large number of ready
customers available in UK. This means
the coffee is consumed almost by every
person in UK. So this means the target
market for Coffee and Cream is very
wide.
THREAT
 There are large number of competitors
available which is one of the biggest
threat for Coffee and Cream. So the
chances for shift in customers will be
increased.
 The need and preferences of the
customers are uncertain. So this means
the degree of risk is very high in such
type of market.
With the help this analysis each and every resource will be used in the effective and
efficient manner. As better plans for the future will be made by the Coffee and Cream. The
services of the Coffee and Cream will also be decided with the motive of satisfying the
customers. There will be various services given to the customers involving various payment
options, complementary food services for the selected customers, discount coupons to selected
customers, etc. One of the best and attractive service of Coffee and Cream will be customers can
also order their coffee and pastries using online platform(Fernández-Izquierdo and et. al., 2014).
This means the products and services of Coffee and Cream will also be available at the door step
of its potential customers.

Market or financial consideration:
Coffee & cream is majorly looking to grow their upcoming business with a suitability to
raised it at an optimised stage. In the region of UK, customer have high response to coffee and
also their purchase pattern has changed period by period. For Coffee & Cream's, market is
classified into different customer base and also their level of identification on a larger basis. In
UK, market of coffee is rising along with customer increase in taste or preferences to brings
effective development of upcoming market situation for productive time. This will be prominent
to use market tools such as porter model of five forces which will use to identify buyers and
suppliers to a market(Hacklin and Wallnöfer, 2012).
Competitors: For Coffee & Cream's, its major competitor's will be Starbucks, Costa
Coffee, Coffee n Bun's etc., which have acquired major business market in an entire UK for long
duration. SWOT analysis will be done in order to analyse impact of it on business functioning
and generating operations for longer period of time.
USP: It stands for unique selling point. In this, Coffee & Cream's have opportunities to
identify who is unique to be sell. In this upcoming business process, uniqueness is usage of wide
and different coffee flavour in coffee line and innovative making or serving of coffee along with
complimentary food's product such as pastries, buns or puffins etc.
Resource analysis: For starting of this new business, resource will be arranged from local
vendor's, dealer or multiple level of business entities. Here, price factor is highly important to
raise business performance at an optimised level. Such kind of collaboration has been undertaken
to save both cost of acquisition and time in managing and also overlooking it(Sesen, 2013).
Here, concept of STP such as segmentation, targeting and positioning will be used to
determine customer's base, at what level of customer's can be attract and also how they can
accumulate at one place to facilitate Coffee & Cream's to raise business functioning on a higher
stage of business operation. The clear explanation of STP for Coffee & Cream's is as follows:
Segmentation: Coffee & cream's is not focusing on a niche market, as they wants to
develops business process to get led development of market functioning or process at productive
stage. Since, this new venture is mainly focus on high quality product's at an industry standards.
The market of Coffee & Cream's is comprises of upper level of class and also customer's of age
from 18 to 52 year's of age. These can be students, people and working people, who are majorly
loyal about usage of coffee on longer basis. For this, brief market research is necessary to

conduct to do analysis of customer's on basis of their age composition or purchasing
pattern(Khan, 2012).
Targeting: Coffee & Cream's will targets customer on basis of different factors such as:
Demographic: This new venture will target's customer on a basis of their age level and
behavioural preposition. In age level, Coffee & Cream's will target age respondents of about 18
to 50 years of age and also those who use to buy coffee on daily and regular basis(Satchwell,
2011).
Geographic: Coffee & Cream's will targets customer's who all are resides near location
in UK. This will be done in initial section as of now, but in future this venture will surely go for
business expansion in other location for longer period of time.
Behavioural: In this, Coffee & Cream's will also focus on customer behaviour towards
selling of coffee on regular basis. This is either per day, per week, per month. Per day buyer will
be dominant customer's.
Lifestyle: Some people in UK has relates using and drinking coffee as part of lifestyle, on
which they used to spend more and relative to led development of business profits.
Positioning: Coffee & Cream's will position's their customer's through social media, as
this is because of large people, doing adaptive advertising and attractive of people at one place
with context of promotion events. Neutral media is one major sources, as from now people of
UK starts giving importance to media to be get informed(Mansur, 2014).
Financial considerations: In order to attract investment or loans approval, it will be
useful to first estimate requirements of funds with help of cash flow forecast. This will includes
expenses and revenue which are already forecasted on longer basis.

Loan's and investments:
For this business venture, funds will arranged from angel investor's, bank loans on
collateral basis or secured retained earnings. The approval will be done on basis of statutory
condition or pledging any asset till period of loans to respective entities from which funds has
been raised. Angel investor's is a body which provides funds on guarantee of self or purpose to
get suitable after given point of time(Mellor and Webster, 2013). This people's are now spending
in new start-ups and led to development of business functioning on regular basis. Here, money
will raised on an instalments basis and repayment to bank will be done after 3 years. Funds for
this business units will be raised on collaborative agreement with other local business dealer's to
facilitates easy availability of resources. Lastly, approval of loans will be entertained by manager
of this new business venture(Moore, 2015).
CONCLUSION
From the above given report it has been concluded that if proper plans and strategies are
not made before starting the new business venture than the chances of failure of the business will
be increased. As the resources will not be used in the optimum and effective manner. Plans can
made by analysing various things in advance. It is very much essential for the new business
venture to know the exact needs of the customer's. Various tools and techniques such as SWOT

analysis and STP can be used to know this and achieve the goals and objectives in the effective
and efficient manner. The fund and investment must also be gathered from adequate sources so
that problems and hurdles in the new business can be overcome easily.

REFERENCES
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