This report examines the negotiation and pitching strategies applicable to Coffee Cuisine, a startup in the organic coffee service industry. The report begins by defining negotiation and identifying key stakeholders, including top executives, shareholder representatives, and mediators, and it explores different negotiation types (integrative and distributive) and their outcomes (win-win, win-lose, lose-lose). It then details the key steps and information required for effective negotiation and deal generation, emphasizing preparation, information exchange, bargaining, conclusion, and execution. Furthermore, the report analyzes the RFP process within an organizational context, outlining the essential steps from crafting the RFP document to vendor selection and follow-up. The report also covers contractual processes, pitching approaches, and potential outcomes of a pitch, including post-pitch obligations and potential issues. Finally, the report provides recommendations for Coffee Cuisine to accomplish its post-pitch obligations and offers a comprehensive overview of business development strategies relevant to the company.