This project presents a detailed business plan for a coffee garden, focusing on its feasibility and potential in the London market. The plan begins with an introduction highlighting London's attractiveness for businesses and emphasizes the growing demand for cafes among young people. It includes a business sense/feasibility analysis, market research involving secondary data, and creative strategies to differentiate the coffee garden. The plan addresses the target customer base (students, freelancers, and business people), staffing approach, and marketing strategies, including social media promotion and third-party partnerships. It also covers the necessary elements for establishing the business, such as legal requirements and premises size, and concludes with a summary of the proposed strategies for success. The plan suggests innovations like unique coffee varieties and hygienic practices to attract and retain customers. Overall, the project aims to provide a comprehensive guide for launching and managing a successful coffee garden business.
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