Comprehensive Business Plan: UK Coffee House - BA30591E, LSST Module

This document presents a business plan for launching a coffee house in the UK market, focusing on key aspects such as capital requirements, location selection (London), human resource management, product differentiation, target market identification (middle to high-income individuals interested in transparent cooking systems), and competitive analysis (addressing competitors like Cafepod Coffee Co.). The unique selling proposition (USP) is the open kitchen system, designed to attract health-conscious customers. The plan concludes by emphasizing the importance of meticulous planning for maximizing profits and ensuring long-term market survival. Desklib provides access to similar business plans and study resources for students.

Business Plan

TABLE OF CONTENT
Introduction
Capital
Location
Human resource requirements
Product
Target market
Competitors
Unique selling price
Conclusion
References

Introduction
In today’s competitive world, business is considered to
be the highest paid profession. Therefore, every other
individual is interested in opening some or other
business. To start a business, it is most important to
plan for that (McKeever, M., 2016). Business plan is a
process or a written document which is prepared to
showcase all little details of the proposed business. It
contains information like business goals, methods or
ways through which these goals will be achieved, time
frame in which these goals are planned to be achieved,
etc. This presentation focuses on preparation for a
business plan for a proposed business idea of opening a
coffee house in UK

Capital
Personal savings
Bank loan
Private investors

Loaction
The most suitable place to open a coffee
house is London, as it is considered to be the
most visited tourist place around the globe.
This place has not only people who have high
disposable income but also those who are
regularly visiting the place. This will help
business to establish itself in more efficient
manner. Another important point in this topic
is that, London has high intensity of food
lovers which proves to be good point for
business

Human resource management
Hiring and managing staff is one of the biggest
challenges in running a coffee shop. company need
reliable, hard-working and friendly staff to give a
warm welcome to customers.
Start recruiting early on before opening for
business, and use social media and local press to
advertise for staff. Focus on candidate’s
interpersonal skills as much as their food or coffee
preparation knowledge and experience – as good
customer service is vital to ensure return
customers. Provide barista training if needed and
other forms of training.

Product
The coffee house will focus on offering on
products that are differentiated from that of
competitors. This will include doing some
innovations and also mentioning about every
highlighting point in the menu. For example,
if company is using some distinct coffee
beans, than it should be highlighted in the
menu.

Target market
The company is targeting on customers ranging
from middle income people and to high income
people. One more additional feature in this
respect is that company is targeting those
segments who are interested in transparent
cooking system. In other words, it can be
explained as a system in which cooking is done
in front of eyes of customer (Burns, Paul, and Jim
Dewhurst, 2016). In the proposed idea, this has
been taken care of and it can be used to target
customers who are believer of the same concept.

Competitors
Biggest competitors in the market is cafepod
coffee co. this coffee house is covering a large
market share and also their USP is a very
strong point. Therefore, to surpass this
competition, it is essential that company
focuses on devising some strong competitive
strategies

Unique selling price
The USP of propose business idea of coffee
house is open kitchen system. This will
attract customers who are believer of
maintaining hygiene, who are almost every
where. Therefore, it will prove to be the most
effective and efficient Unique selling price.

Conclusion
Above presentation focuses on outlining
every small detail that gives a knowledge of
how a new business can be developed. For
this purpose, the manager is taking care of
every small detail and making it move in the
right direction of achieving maximized profits
and also attaining long term survival in the
market.

References
McKeever, M., 2016. How to write a business
plan. Nolo.
McKenzie, D. (2015). Identifying and spurring
high-growth entrepreneurship: Experimental
evidence from a business plan competition.
The World Bank.
Burns, Paul, and Jim Dewhurst, eds. Small
business and entrepreneurship. Macmillan
International Higher Education, 2016.