HND Business Unit 44: Coffee House Proposal for Major Bank, London

This document is a response to a Request for Proposal (RFP) from Major Bank UK, submitted by The Coffee House, a growing firm looking to expand its presence in London. The proposal outlines The Coffee House's background, emphasizing its established reputation, award-winning status, and commitment to customer experience. It details the company's current operations, including its workforce, customer base, and business model focused on innovation and a diverse menu. The proposal addresses key aspects of the RFP, such as catering services, revenue expectations, pricing terms, and equipment requirements. The Coffee House expresses its willingness to negotiate terms and conditions, while also highlighting its focus on providing high-quality food, hygienic environment, and efficient operations. The proposal concludes by stating the company's readiness to provide necessary documentation and details for further negotiation. The assignment is a practical application of pitching and negotiation skills within a business context, as required by the HND Business (RQF) Unit 44 curriculum.