This presentation outlines a business plan for a Coffee House, focusing on providing healthy, fast food and nutritious options in a convenient location. The mission is to specialize in a combination of hot and cold sandwiches and salads, influenced by Pacific Northwest cuisine, using a differentiation strategy to offer unique choices and gain a competitive advantage. The target market includes local residents and young people, with an emphasis on understanding customer purchasing power, personal preferences, and the impact of marketing campaigns. The Coffee House aims to offer personalized services and products, focusing on specialty coffee drinkers and those seeking a relaxing atmosphere. Key reasons for customer support include unique personalized coffee and freshly baked products. The business is structured as a sole proprietorship for ease of formation and control, requiring compliance with laws related to food hygiene, alcohol licensing, and other relevant regulations. The organizational structure includes roles such as Assistant Manager, Kitchen Manager, Marketing Manager, Waiters, and Chefs.
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