Coffee Hut Business Profile: Industry Analysis, Marketing & Team Dev

This document presents a business profile of Coffee Hut, a coffee shop located in Foundry Assembly, London. It describes the UK coffee industry, highlighting its growth and challenges, including the impact of the COVID-19 pandemic. Coffee Hut offers tea, breakfast, and lunch options, targeting employees in the Assembly area, and aims to foster a strong community based on its values. The analysis identifies competitors like Truth, Costa Coffee, and Caffe Nero, noting Coffee Hut's strategic location advantage. The business operates as Coffee AMOE Limited, a limited company, and addresses issues arising from the shift to hybrid work models. Marketing activities include advertising, menu expansion, and themed coffee events. The profile also applies Tuckman's theory of team development to explain Coffee Hut's team formation and management strategies. Desklib provides access to similar business assignments and study resources for students.

Business Profile - Coffee
Hut

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Description of industry................................................................................................................1
Description of offered products and services..............................................................................1
Mission statement........................................................................................................................1
Location Description...................................................................................................................1
Competitors..................................................................................................................................1
Legal Structure.............................................................................................................................2
Issue analysis of Business............................................................................................................2
Loyalty and discounts..................................................................................................................2
Description of marketing activities..............................................................................................2
Tuckman theory of team development........................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Business plan can be understood as a descriptive document which describes goals, mission,
operations, offered products and many more in regards with an enterprise. This presentation
encompasses of description of industry, present opportunities, offered products and services and
many more.
Description of industry
 In UK, coffee business has gain a wide popularity and is growing incredibly.
 However, it suffered a huge loss due to covid-19 pandemic. This has made the owners of
coffee houses to rethink their strategies.
 With the aid of discounts as well as free delivery, big business houses survive but small
enterprises have seen a set back.
Description of offered products and services
 Offered items by Coffee Hut comprises of tea, breakfast and lunch options to the
individuals who work in Foundry Assembly in London.
 Their menu consists of sandwiches, snacks and bakery products
Mission statement
Mission of Coffee Hut is to establish healthy and strong community which is based on their
values.
Location Description
Coffee Hut is situated in Foundry Building which is in the middle of Assembly. This place
is chosen by owners as there are varied small business houses in Assembly whose employees are
target customers of Coffee Hut. They also provide meeting spaces to these small companies with
their client which is considered as effective for them.
Competitors
Competitors of Coffee Hut includes Truth, Costa Coffee, Caffe Nero which are considered
as far away from the employees who works at Assembly. These places seem to be crowded at
morning and evening. That's why people chose Coffee Hut out of these coffee shops.
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Legal Structure
 Owners of Coffee Hut are planning to register their company with the business name
called as Coffee AMOE Limited. It will be limited company through its structure.
 Owners have chosen limited structure for bifurcating company and personal debt in a
strategic manner.
 They have 3 directors, 3 shareholders and one secretary. They will pay 19% corporate
tax. They have also taken a license for doing food business.
Issue analysis of Business
 Due to covid pandemic, work culture of companies located at Assembly also changed in
regards with hybrid aspects.
 Employees has rented out places near their offices which is considered as an opportunity
for Coffee Hut to cater their needs.
Loyalty and discounts
 Owners of Coffee Hut are planning to introduce a reward club whereby after 10 coffees
customer gets one free.
 They are also considering to make their cafe as environmental friendly.
Description of marketing activities
 Owners of Coffee Hut will use advertising with the aid of posters and e-mail marketing.
 They are also planning to increase their lunch and breakfast menu and working on the
practice of word-of-mouth strategy.
 They are also planning to celebrate coffee theme around the world whereby special
coffee from Turkey can be purchased from them.
Tuckman theory of team development
Owners of Coffee Hut has developed their team members by considering Tuckman Theory
of team formation. In forming stage, they will recruit team for performing their operations. In
context to storming, team members are given responsibilities which has led to end their
excitement. In accordance with norming stage, team members will learn how to work in a
collaborative manner. In regards with performing, team members will get familiar with each
other. At the phase of adjourning, team members can disband themselves which led to loss for
Coffee Hut.
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REFERENCES
Books and Journals:
Jukova, E. E. and Et. Al., 2019. Planning a new business: typical mistakes of a business plan in
the service sector. Journal of Environmental Management & Tourism. 10(3 (34)).
pp.441-447.
Masciocchi, B., 2020. How to make a business plan. In Studies in Surface Science and
Catalysis (Vol. 179, pp. 465-484). Elsevier.
Xu, X., 2020. Compose the Business Plan. In Introduction to Entrepreneurship (pp. 139-163).
Springer.
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