Marketing Report: Coffee for U - Market Analysis and Strategies

This report, focusing on Coffee for U, delves into its marketing strategies and market analysis. The report identifies the target market as students and working professionals, highlighting the importance of high-quality coffee at reasonable prices. It discusses the use of marketing mix elements, including location near colleges and offices, strategic partnerships for competitive pricing, and social media marketing. Furthermore, the report outlines a strategic plan emphasizing social media presence and a partnership with the student community to establish a unique brand image. Finally, it acknowledges the ethical challenge of potential negative promotion by competitors on social media. This report provides a comprehensive overview of the marketing approaches and challenges faced by Coffee for U.

Running Head: MANAGING MARKETS
Coffee for u
Managing markets
Essay
Student name
[Pick the date]

MANAGING MARKETS 1
Coffee for U
Coffee is considered as one of the most consumed beverages in the world. As per the study, it
has been found that around 75% of the Australia population is addicted to coffee products.
Therefore Coffee for U will fulfill their needs by offering them a combined set of high quality,
reasonable price, sensory properties and a high degree of style and satisfaction with the taste.
Coffee for U will segment their market population on the basis of income, behaviour and age
group. The main target for coffee for U will be students and work professionals because they
combinable forms the one-third population of the Australia and work profession is always
considered as important portion of any business when it comes to Australia business world.
Work professional and students are more attracted to the coffee shop as compared to local people
which usually prefer making coffee at home by simply purchasing coffee packets from
supermarkets. The key position indicator for Coffee For U will be offering high-quality coffee
within reasonable price from other competitors present in the coffee shop market.
Coffee For U will take help of marketing mix to position their product in the Australian market.
In place part, they will locate their shop near to colleges and office where the flow of student and
work professionals are in continuous flow. In price part, Coffee For U will form a strategic
partnership with its supplier in order to bring their offering price as low as possible. In promotion
part, Coffee For U will make use of social media marketing tools like Facebook, Instagram and
YouTube to promote their product. Social media tool will offer two types of benefits, one is cost
efficiency and increases the customer reach. When it comes to strategy plan, Coffee For U will
mainly focus on increasing social media presence in order to establish a strong positive word of
mouth which will help in developing customers. Another strategy plan is to invite student
community as a strategic partner for almost one year in order to position Coffee For U unique
image in the minds of the student that this product is for them only. One of the ethical issues
which Coffee For U can face in business market will that competitors can make use of social
media tool as negative promotion tool against coffee For U products by spreading wrong kind of
information related quality of the products.