SME Coffee Pod Analysis: SWOT, PESTEL, Marketing Mix & Factors

This presentation provides a comprehensive analysis of Coffee Pod, a UK-based SME specializing in coffee capsule manufacturing, by examining the internal and external factors that influence its operations. The analysis employs tools such as SWOT (Strengths, Weaknesses, Opportunities, Threats) to evaluate the company's internal environment, focusing on superior product quality, first-mover advantage, intellectual property rights, and a strong financial position. Additionally, the PESTEL (Political, Economic, Social, Technological, Environmental, Legal) framework is used to assess external factors, including societal awareness, health attitudes, demographic trends, social norms, and their impact on Coffee Pod. The presentation also explores the marketing mix (Product, Price, Place, Promotion) to understand how Coffee Pod pursues its marketing objectives within its target market, emphasizing its innovative capsule and coffee extraction system. The presentation concludes with a list of references.

Introduction to
Business Studies

Table of Content
 Introduction
 Internal and External Factors affecting the organisation
 SWOT Analysis
 Pestel Analysis
 Marketing Mix

INTRODUCTION
 Business environment involves those factors that affects a
business operations which comprises of stakeholders,
competitors, suppliers, government activities etc.
 In this presentation, Coffee Pod is chosen as the SME
organisation. Coffee Pod is a UK based company which
manufactures beans origin from various parts of world and
blended in Italy.
 The coffee is then further packed in a sealed capsule to
retain freshness for a delightful experience

SWOT Analysis:
 It stands for Strengths, Weaknesses, opportunities and
threats. It helps in analysing a firm's internal environment
and the internal factors that affect its operations.
 The Strengths and weakness of the organisation are basically
restricted to a company's limitations, skills and resources
whereas Opportunities and threats includes market forces and
other factors such as social, health, safety, security and other
factors.

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 Strengths- These involves the resources or internal
factors or attributes that contributes in the successful
operations of organisation.

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The company's strengths includes:
 Superior product quality:
 First Mover advantage
 Intellectual Property Rights :
 Strong Financial statement and balance sheet

Pestle Analysis
 It a tool that is used by marketers to monitor the external
marketing environment factors that can affect or has a
impact on organization, industry or company.
 It is used to identify threats and weakness used in swot
analysis. The PESTEL analysis plays a very important role
in planning and developing strategies in an organization.

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Social Factors :
 These factors involves trends, society,
participation of women in workforce etc. These factors
have major impact on workforce talent, level of consumer
demand and country's economy.

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 Social factors that affect the Coffee Pod
company involves: Awareness in society:
 Attitude towards safety and Health
 Demographic Trend:
 Societal norms and Hierarchy
 Attitudes towards immigrants

Marketing Mix
 It is defined as the tool that is used by various
companies to pursue their marketing objectives in
the desired target market. It involves 4Ps of
marketing which includes- Product, price, place
and promotion.

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 It also helps to plan, develop and execute effective
marketing strategies and help business to make use
of strengths and avoid unnecessary costs.
 Product : A product is something which involves a
commodity or service , it can be tangible or
intangible in nature and in reference to the coffee
pod company, it invented capsule and coffee
extraction system with pressurized water.

References
 Banfield, P., Kay, R. and Royles, D., 2018. Introduction to human resource management. Oxford
University Press.
 Klaß, N., 2020. Open innovation in media innovation research–a systematic literature review.
Journal of media business studies, 17(2), pp.190-218
 Kopnina, H., 2019. Green-washing or best case practices? Using circular economy and Cradle to
Cradle case studies in business education. Journal of Cleaner Production, 219, pp.613-621.