Comprehensive Business Plan: Coffee Pup Cafe Launch Strategy

This report outlines a comprehensive business plan for Coffee Pup, a partnership-based café aiming to establish itself in the market by offering high-quality coffee and exceptional customer service. The plan details the types of business, products and services, objectives, market information, operational strategies, growth strategies, and financial forecasts. Coffee Pup intends to differentiate itself from competitors by using top-tier equipment, sourcing premium beans, and providing professional barista training. The target market includes business professionals and students, with a focus on creating a comfortable and friendly atmosphere. The operational plan includes hiring skilled baristas and a social media manager to enhance the café's online presence. The growth strategy involves diversification, while the financial information indicates a need for $250,000 in debt financing to cover leasehold improvements, working capital, and store design. The ultimate goal is to achieve a strong market position and customer loyalty.

Contents
Introduction.................................................................................................................................................2
Types of the business...............................................................................................................................2
Product and services offered by the organization....................................................................................2
Objectives................................................................................................................................................3
Market information..................................................................................................................................3
Operational plan......................................................................................................................................3
Growth strategy.......................................................................................................................................4
Financial information..............................................................................................................................4
Conclusion...............................................................................................................................................5

Introduction
Business plan provide a general and high level view which describe the organizational
primary goals and purpose. Business plan mainly contain extensive information about the
organizational goals and how to attain these objectives. Documents of the business plan are
frequently highly detailed. Another objective of the business plan is to generate curiosity and
excitement. Investors’ receive pitches for the new business ideas often, so a business plan work
best when this proposal stand out and captivates the other party (Adwiyah and et. al., 2021).
When investors take interest on business plan from reading their brief, they are more likely to
feel motivated for learning more and sometime invest in the new business organization. The
organization chosen in this report is coffee pup. This report will be based on a business plan in
which a new café will offer coffee to its customers.
Types of the business
Coffee pup is a partnership organization in which there will be two partners. Both
partners have a business degree from a reputed university. They have worked at the other coffee
shop when perfecting in their craft of over 5 years and have made positive local reputation woth
the coffee enthusiasta in market. Aside from two partners overseeing upper management
responsibilities and duties, they will employ around 10 to 12 baristas, 4 to 5 shift manager, and 2
social media and website manager.
Product and services offered by the organization
Exsiting competition in market uses a lower grade beans and inexpensive equipment and
also does not train their staff properly- resulting in the inconsistent product quality along with the
customer’s dissatisfaction (Bozatli and Ventaka, 2021).
At coffee pup, this café is passionate about the coffee and intend to pay attention on consistently
to serve highest quality product by:
 Using top of lien espresso machine and other related equipments.
 Sourcing a premium beans or snacks and also maintaining freshness every time.

 Providing the baristas with a professional training.
 By paying attention on consistency, quality and great customer service respective café
will build a steady repeat loyal customer base.
Objectives
 Generate monthly sales revenue of around $75000 per month of around 4% of target
market in 15 month of opening.
 Maintain high standard of the product and service.
 Ensure friendly and comfortable atmosphere.
 To increase market share in local area.
 To be a reputed café among the existing coffee shops.
Market information
It demonstrates that coffee pup has thoroughly analyzed its target market and that there is
adequate demand for its product to make its coffee business viable. Its competitive analysis
involves an assessment competition and how its coffee business will compete in that industry.
Primary target market of coffee pup will be professional business people and students as both
groups are considered as heavy customer of coffee and snacks.
Based on its customer survey, it is analyzed that there is a string demand for high end coffee
shop within central location which serves a great coffee and also has outdoor seating along with
available parking.
Operational plan
The operation plan of coffee pup is relatively very simple as its cost and overhead is
small. Functional role their employees are mentioned below:
 3-4 baristas per shift seven daya in a weak
 Of baristas on the shift, 1 perosn will be designated as a manager. This employee will
handle the employee and customer issue, manage scheduling properly and also assist with
the ordering and inventory.

 Partners will be the operations manager and also will likely spilt their time between
different shifts. They will manage the ordering; oversee sale, business partnership and
marketing development of regular special and events along with the future growth
(Kurnia, 2021).
 Its owners will hire a social media manager in order to ensure that post related to the café
on Instagram, Face book, and Twitter are professionally made and also are in the line
with its company image and branding.
Growth strategy
Coffee pup’s has adopted diversification growth strategy in which it has started a new
business within new market. Respective organization has adopted this strategy as it allows for
the more variant and alternatives for services and product. If done appropriately, then
diversification provides a marvelous boost to the brand image and profitability for the respective
organization (Muhammad Faiz and et. al., 2021).
Financial information
Most significant section of a business plan is related to the finance (Schwafert, 2021).
In relation to coffee pup, its owners are seeking $2500000 in the debt financing for starting their
business. Funding will be dedicated for the leasehold improvement, working capital opening
inventory and design. Breakout of funding is mentioned below:
Working capital- $70000
Opening inventory- $80000
Store design/building- $100000

Conclusion
From the above report it is concluded that a business plan help the organization to attain
top position in market. A business may be of any type including partnership, sole proprietor and
other etc. this report has included a business plan in which a new café provided various service
for the customer mainly students and business professionals. Their main objective is to enhance
their sales provide customer satisfaction. In a business there are certain physical requirement
including inventory, equipment, retail space, labor and so on. For e business such as coffee shop
which require customer facilities, specialized equipment ad supply chain, the operating plan need
details. Hence, it is suggested to every business organization that to start a new enterprise they
should raise fund form a suitable source so that their business can start and operate efficiently.
References
Adwiyah, R. and et. al., 2021. Analysis of business plan using business model canvas (BMC) on
modern fish market. MIMBAR: Jurnal Sosial dan Pembangunan, 37(1), pp.232-245.
Bozatli, D. and Ventaka, B.K.D., 2021. Business Plan Feed Yourself Versatile Vertical Farming
for Global Smart Cities.
Kurnia, A.F., 2021. BUSINESS PLAN: PEMBANGUNAN STARTUP DIGITAL
JASAKU (Doctoral dissertation, UNIVERSITAS PASUNDAN).
Muhammad Faiz, N.A.H. and et. al., 2021. Business Plan: KAFTAA Coconut Milk.
Schwafert, J.F., 2021. Business Plan: dental monitoring (Doctoral dissertation).