Coffee Rite Start-up: Business Plan, Marketing, and Financial Analysis

This assignment provides a comprehensive business plan for a start-up called Coffee Rite, focusing on the lean start-up methodology. It includes an introduction to the lean start-up concept, outlining business objectives, sales revenue, and profit margins for the first three years of operation. The plan incorporates a consumer value proposition canvas, a lean business model canvas diagram, and detailed marketing and operational plans. Technical solutions, IT plans, human resources, and financial projections are also covered, along with potential future developments. The assignment emphasizes the importance of creating a comfortable environment, offering various options like herbal coffee, and providing entertainment to attract a broad customer base. The financial plan includes projected sales revenue, cost structure, and profit margins to ensure the business's sustainability.

Entrepreneurship Development
Coffee Rite
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Contents
Introduction to lean start-up.........................................................................................................3
Business objective, sales revenue, profit margin for first three years of operation.....................3
Consumer value proposition canvas............................................................................................4
Lean business model canvas diagram..........................................................................................5
Marketing plan.............................................................................................................................7
Operational plan...........................................................................................................................8
Technical solution and information technology plan..................................................................9
Human resources and enterprise plan........................................................................................10
Financial plan.............................................................................................................................11
Determine the possible future development and change in direction........................................12
Summarise.................................................................................................................................13
REFERENCES..............................................................................................................................14
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Introduction to lean start-up
Coffee Rite shop is based on the lean start-up enterprise that has been sweeping the local
areas. Along with taking advantage, benefits of new trends. They are planning for the future. The
Coffee Rite shop can use the lean conceptual thing for attracting a large number of customer. In
order to establish the better position which brings a lot of facilities and services. The start-up
enterprise will provide the comfortable environment whereas each customer can receive better
quality of food services at reasonable price. It will be offering the variety of option to potential
client such as Juice, soda and other beverages.
The innovation is that when providing the herbal coffee for consumer who will conscious
about the diet or health. That’s why, it will considered the best option to implement innovative
idea in business establishment
Additionally, The lean start-up will focus on projecting the relaxed atmosphere, also
divided into different areas. Furthermore, it will provide the night entertainment featuring folk
music, Jazz. The client will be selecting the nights for enjoying different entertainment.
Moreover, coffee rite shop will be planning to use the art gallery and time to create a dynamic
areas. Therefore many existing potential consumers will inspire or motivate towards their
attractiveness. In this way, large number of customer attracts towards the product as well as
service.
Coffee Rite shop will be operating in different local areas. However, these are considering
the investor with payoff investment within three years (Brown, Mawson and Peterson, 2019).
The owner of enterprise will handle the entire management system and also tried to bring the
business over 20 years. Chief executive officer has a major responsibilities for identifying the
economic condition at certain level. It also established the coordination and provide them with
training for other staff members.
Business objective, sales revenue, profit margin for first three years of operation
The business plan will be outlining the start-up of business which is known as coffee circus. In
order to obtain or gain the popularity in marketplace. Before establishing the business, owner of
enterprise is setup the significant objective.
 To implement the innovative herbal coffee product within business growth and
development.
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 To increase the sales rate by 10 %– 20%, next three years.
 To achieve the effective customer base line while considering 6% growth last quarter and
goal of 10% reachable.
 To increase the expected to bring in 300 new customer this quarter and give average sales
figure per customer.
These are considered the objective of lean start-up, which providing the friendly
environments, comfortable atmosphere for consumers. In this way, there are large number of
people receive the better quality food and services at reasonable price. CEO will make an
effective decision for business expansion but they always concerned about the demand of
customer in marketplace. The overall profit margin is depending on the enterprise objective that
will help for increasing the productivity as well as profitability in global marketplace (Crick,
Crick and Chaudhry, 2020).
The significant goal of enterprise that will provide the substantial income and also create
an effective working environment or culture for both employee, customers. Moreover, CEO will
be planning an effective strategies to target the market segments for giving the various option so
that they can maintain the position next three years. This will be possible while considering the
enterprise goal and objective.
Consumer value proposition canvas
The value proposition canvas is based on the tool or platform which help for ensuring the
specific product as well as services. Sometimes, it is positioned around that customer values and
requirements. Coffee rite shop will consider the value proposition canvas model for identifying
the demand of potential consumers. In order to maintain or manage the value proposition.
VPC is mainly representing as unusual combination of product as well as service. in order
to add more value of potential customer and also resolving the queries of client who are
attracting towards herbal coffee items.
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Figure: 1
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Consumer profile
Coffee Rite shop start-up enterprise will focus on the customer profile, gaining more
advantage, benefits which will help for expectation of client needs. Sometimes, chief executive
officer will collect and store large amount of data, identifying the appropriate needs of client.
Afterward, it will be implementing the strategies to delight client and things which may increase
the likelihood of adopting value proposition (Hillemane, Satyanarayana and Chandrashekar,
2019).
it also determined the positive as well as negative experiences, risks that customer
experience in the process of getting jobs. Each and every staff members are performed the task to
provide the best quality of product as well as service. Owner of enterprise that will resolve the
issue of client and satisfy with customer needs.
Value Map
 Gain creator: The manager will gain the customer demand and also offers added more
value in the business expansion. in this way, it is mainly describing that how product and
service add more value. In some situation, it has slots for order, precise order receiving
appropriate time and cashless payment.
Product and service
 it will be adding the more facilities and launch the variety of dishes. In this way, it also
attracting the large number of customers. On the other hand, it will be gain and relive the
pain of employees.
Pain reliever:
 It can be defined how potential consumers pains are alleviated. Coffee rite shop offering
the herbal coffe and always maintain the affordable price.
Pains
 It refer to the negative experience of customer. In this way, coffee rite shop face the
problem but it can be resolved through effective strategies.
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Jobs
 In this section, Coffee rite shop can be analysed what specific need or requirement of
potential customer. Afterwards, business can perform specific job to provide herbal
coffee. Furthermore, it also used modern technology to deliver the items.
Customer objective:
 The primary objective of customers to purchase best quality of product and service at
affordable price. In this way, Coffee rite shop always manage the best service regarding
herbal coffee.
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Lean business model canvas diagram
(Key partners)
Coffee farmers
Food outlets
Bank
Classic beans
(Key activities)
Supplies the
various raw
materials.
Service marketing
Roasting the coffee
beans
(value
Proposition )
Customer
interaction with
better quality of
product such as
herbal coffee
because it is a
type of new
addition in term
of healthy diet.
The uniqueness
of service and
maintain the
comfortable
environment or
culture.
(customer
relationship )
Social media
platform
Facebook
Website
(customer
segments)
Other
partnership
shops
Coffee lover
Traveller
Young
generation
people aged
between 20 to
40 those who
are very health
conscious
(key resources)
Financial resources
Business processes
Innovation
Suppliers, raw
materials,
equipment’s
(channels)
Direct selling
Telephone
channel
(cost structure)
Fixed cost
Variable cost
accounting services, insurance and
(revenue stream)
Business plan or strategy prepared for investment.
Planning for Sales of equipment’s and other
merchandise
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advertisement investment
Figure: 1
Key Partnerships
The Chief executive officer will be considered the local farmer, group of people,
individual. These are providing the better quality of raw materials. In this way, it can easily meet
the expectation level with potential consumers. On the other hand, it also establishing the
partnership with other coffee shop to export or import the items.
Key activities
The start-up enterprise that will require the business model can work automatically.
There are different activities performed by different departmental officers. In order to establish
the better coordination between then (Li, Ahmed and Naz, 2020). These are supply the raw
materials and process of roasting coffee beans. Another way. It will be including the marketing
tool to promote the better quality of product as well as service. In additional, it will perform the
different activities such as service management, marketing, suppliers.
Cost structure
The overall cost structure on business model which are driven or motivated the value.
Furthermore, it also concerned about the increasing the creation of value which compared with
the overall cost of production. In this way, Coffee Rite shop will be putting more efforts to create
or deliver the best quality of product as well as service. After estimation, it also monitoring the
activities of employee in business operations. The entire cost structure consists of raw materials,
marketing price, development, labour wages and also making the merchandise.
Customer relationships
The chief executive office build the customer relationship with different staff members.
In order to establish the direct coordination through social community. Moreover, it also
including the social media platform such as website, YouTube, twitter and instagram.
Revenue streams
It can be derived the overall revenue of start-up that can be categorised into different
sales of product to client. The product sales are influenced by willingness of client which pay
each product value proposition offered (Lukeš, Longo and Zouhar, 2019). In this way, it will be
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improved the understanding towards the revenue of enterprise which always attracts large
number of consumers toward brand. in this way, it is directly increased the productivity as well
as profitability in marketplace.
Channels
The Coffee Rite shop will be preferred to select the direct selling approach. It help for
establishing the good relationship with potential client. In this way, it become great opportunities
for start-up enterprise to gain the competitive advantage (Passaro, Quinto and Thomas, 2020).
Afterwards, it give benefits to deliver the value proposal that can directly interact with client.
Furthermore, it will be evaluating the current value proposition when they create.
Value Position
It also offered the value proposition by CEO to their existing consumers. it also focused
on the providing the multiple entrainment features which always attracts people. in this way, it
automatically maintain value position in global marketplace. There are lot of people use the
service on regular basis. An effective environment of coffee shop were inspired or motivated the
people towards the better services.
Customer segment
Coffee Rite shop enterprise will inspire with business to customer and business to
business. These are targeting the adults who will be spending a lot of time with friends, another
one is tourist who purchase the product for consumption. In this way, it help for targeting the
customer on the basis of their preferences, demands.
Marketing plan
It is based on the plan or procedure, which become useful for estimating the overall
budget requires to execute marketing plan. This plan is related to provide the better quality of
product and service information through different distribution channel. In order to promote the
accurate data of coffee rite shopenterprise (Passaro, Quinto and Thomas, 2020).
Goal: To generate the revenue of monthly sales approximately $71,000 per month of 3% to 4%
of target marketing within 20 months.
Objective
 To maintain the high quality of standards in term of food as well as service.
 To provide the various entertainment facilities with cover charges.
 To ensure the friendly, comfortable environment or culture.
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 To provide the various discounts, coupons and vouchers
 To manage or use the customer mailing list
Target customer
The Coffee Rite shop enterprise that will target the between 18 to 60 years old. it provide
the product as well as service at reasonable price so that they will easily target the low income
generation people. They will live within three of coffee Circus. Furthermore, Student may use
the coffee service so that it help for targeting the large number of student. Generally, targeted
people who are coming to see various entertainment so that they also participating. A majority of
client will enjoy relaxing atmosphere.
Estimated market share and sales
The Coffee Rite shop will be estimating the overall sales revenue, purpose of identifying
the market share to start-up enterprise.
Promotional and Advertising
Coffee Rite shop enterprise will take various number of avenues. The owner of business
will use the different promotional channel for distributing the information about the particular
product as well as service in global marketplace. It involves social media platform, website and
smartphone application (Passaro, Quinto and Thomas, 2020). Generally, these will be used for
providing the information about the product, service and detailed about coffee rite shop shop.
Operational plan
In Coffee Rite shop enterprise, it play important role that help for identifying the various
operations suitable for business expansion in marketplace. In order to establish the strong
position in global world.
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Goal: To keep price or cost of goods 20% below, providing the better quality of product and
service with prompt.
Objective
 To provide the better training for all staff members.
 To implement the strategies for achieving goal of business.
 To acquire the use of food fax software package.
 To design the efficient kitchen as well as service areas.
Product distribution
Each and every product will be distributed in the restaurant with the help of food servers.
When potential consumer enter in the Coffee Rite shop that they will be selecting the seat
themselves. Afterwards, it serve the water and other necessary requirements (Passaro, Quinto
and Thomas, 2020) . Afterwards, staff member will provide the menu and give many option to
select food on the basis of their taste. These are considered the different operations performed by
operational staff member. Chief Operating Officer will be handling the various activities in
proper manner.
Furthermore, there are different operational activities performed such as making,
suppliers, partners, orders and shipping. In order to establish the coordination between different
activities by operating officer in the organization.
Pricing:
The food process will be in moderate range and also comparable other coffee house in
particular areas. Within menu card, it also mention the suitable price of each and every food item
so that they will target low income generation people. It help for providing the better product as
well as services.
Technical solution and information technology plan
Modern Technology related plan always supports for lean start-up enterprise. Therefore,
it will be implementing innovation in business operation and function. In this way, it will
increase the popularity of business in marketplace.
Goal: To implement the modern technology in business activities, while improving the overall
performance as well as efficiency.
Objective
 To improve the quality of service due to the advance technology.
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