Coffee Rite Shop: Startup Project, Market and Financial Analysis

This project presents a comprehensive business plan for a coffee shop startup named "Coffee Rite Shop." The plan leverages the lean startup methodology, focusing on providing herbal coffee and a comfortable environment to attract customers. It identifies a market gap for health-conscious consumers and analyzes the business using the Business Model Canvas and Customer Value Proposition Canvas. The project details key partnerships, activities, resources, and cost structures. It outlines the target customer profile, focusing on college students and adults, and includes market research and analysis to understand customer needs and preferences. The project also covers operational aspects, including service delivery and customer interaction. References to relevant academic sources are provided. This document provides a thorough analysis of the Coffee Rite Shop venture.

Company : Coffee Rite shop

Product

Product and service
The start-up enterprise will provide the comfortable environment whereas each
customer can receive better quality of food services at reasonable price. The coffee
rite shop will provide the herbal coffee, which contain unique raw elements. In
order to improve metabolism of human body. In additional, it will give online
service where client will directly give “order” . In additional, It will be offering the
variety of option to potential client such as Juice, soda and other beverages.

Introduction to lean start-up
• Coffee Rite shop is based on the lean start-up enterprise that has been
sweeping the local areas. Along with taking advantage, benefits of new
trends such herbal coffee items. They are planning for the future. The
Coffee rite shop can use the lean conceptual thing for attracting a large
number of customer. In order to establish the better position which brings a
lot of facilities and services.

Market gap
• A market gap is defined as customer need or group of potential client who are
not yet purchasing good and services.
• Market gaps are considered as great opportunities for coffee rite shop. A gap
in the market is a place or area that current businesses aren't serving other
items such as herbals coffee and organic supplement which always help for
providing healthy coffee.

Market gap
• Smaller coffee house compete for other enterprises.
• Provide herbal coffee because many people become conscious about
health.
• To create a happy or dynamic environment that directly attract more and
more customers.

Canvas model
(Key partners)
Coffee farmers
Food outlets
Bank
Classic beans
(Key activities)
Supplies the various raw materials.
Service marketing
Roasting the coffee beans
(value Proposition )
Customer interaction with better
quality of product as well as
service.
The uniqueness of service and
maintain the comfortable
environment or culture.
(customer relationship )
Social media platform
Facebook
Website
(customer segments)
Other partnership shops
Coffee lover
Traveller
(key resources)
Financial resources
Business processes
Innovation
Suppliers, raw materials, equipment’s
(channels)
Direct selling
Telephone channel
(cost structure)
Marketing price/ cost
Development price
Operating cost
Purchase the raw materials
(revenue stream)
Sale of snacks
Sales of equipment’s and other merchandise

Customer Value proposition canvas model
• The Entrepreneurial venture that mainly used customer value proposition
canvas. It help for identifying specific need or requirement of potential
client.
• By using canvas model, it will be evaluating the competitive advantage in
global marketplace. in order to generate unique value proposition in term
of product as wells as service.

Business model canvas
Key Partnerships
• For new business established, Chief executive officer plays important role
which will gain more raw materials for herbal coffee. There are different
partnerships include such as executives, manager, farmer to collect raw
item for herbal coffee.

Cont.
• Key activities: Coffee rite shop will be performed the different activities,
Also maintain the sustainability of the enterprise. it will provide the better
quality of herbal coffee with added complementary relaxed environment
or culture. This idea will help for meeting the expectation level of client.

Cont.
• Key Resources: the organization will be considering the different resources
which always support for increasing the demand of product and service in
global marketplace. It should include the specific resources such as
financial, physical, human and technological resources. In additional, it
also including the modern technology where customer can easily perform
online order or delivery.

Consumer profile
• Coffee rite shop start-up enterprise will focus on the customer profile, gaining more
advantage, benefits which will help for expectation of client needs.
• chief executive officer will target the college student, adults those who always
attracts towards the coffee shop and spending a lot of time in coffee shop.
• Chief executive officer will be done the market research to store large amount of
data, identifying the appropriate needs of client.