Coffee Room: Business Proposal Presentation for New Cafe

The presentation outlines a business proposal for the Coffee Room cafe, focusing on providing a calm and welcoming environment for various customer segments, including working individuals, vegans, fitness enthusiasts, and those seeking romantic coffee dates. The business overview includes the cafe's services and the PESTLE model for establishing its code of conduct. Market analysis identifies the target audience, mission statement, and competitors, highlighting the cafe's unique selling propositions, such as its environment and specialization in vegetarian food. The marketing and sales plan details digital and traditional marketing practices, capital requirements, promotional plans, and operational strategies, aiming to establish flawless operations, capture the target customers, and achieve profitability within a year. Human resource requirements, including staffing and training programs, are also discussed. The presentation concludes by emphasizing the cafe's competitive advantages and its ability to cater to diverse customer needs.

Introduction to Business

Content
 Introduction
 Business overview
 Market analysis
 Marketing and sales plan
 Human Resource Requirements
 USP of Coffee Room
 Business Proposal
 Conclusion
 References

Introduction
The presentation revolves around a newly developed cafe named Coffee
Room. The cafe focuses on providing a decent and calm environment to their
customers. Their target customers includes working class individuals, vegans
and gyms freaks long with people who are looking forward to a romantic
coffee date. Cafe will have different sections for 3 different target customer
group, one section will be dedicated to working class people who are looking
for a decent and calm place to work. The second section will serve vegetarian
healthy food along with coffee, this section will be dedicated to the fitness
lovers and vegans. The third section of the cafe will be dedicated to romantic
dates.

Business Overview
 The business is a cafe with the name of Coffee Room.
 They provide cafe services, with incredibly calm atmosphere ad quality
coffee.
 The business model used to establish the basic code of conduct is
PESTLE.

Market analysis
 The target audience for the cafe will be:
1. Working people
2. Vegans and Fitness Freaks
3. People looking for a romantic date
 The environment that the organization provide will help it outshine the
competitors.

Market analysis
 The mission statement for the cafe is, “Best quality cafe with a calm and
satisfying environment.”
 The competitors of the cafe are:
1. New London Cafe
2. The Monocle Cafe, London
3. Kaffeine.
 Coffee room is established on the basis of requirements of their target
customers.

Marketing and sales plan
 Coffee cafe will undergo an accumulation of different digital and traditional
marketing practices.
 The cafe will focus on their quality in order to attract customers.
 The cafe will also focus on discounts on referral.

Marketing and sales plan
 The cafe will need almost a capital of 1,00,000 Euros.
 In order to set the space in accordance to social distancing norms and the
theme of the cafe.
 The long term and short term promotional plan for the cafe will be an
accumulation of digital landscape approaches.

Marketing and sales plan
 In order to deliver the services to their customers the cafe will use:
1. Drive through
2. Home delivery
3. In cafe services.
 Three goals for achievement of goals are:
1. Establishment of flawless operations
2. Establishing a grip on target customers
3. Cover their costs and earn sufficient profits in 12 months after
establishment.

Human Resource Requirements
 In order to achieve the goals the human resource needs will be:
1. Security staff
2. Specialized kitchen staff
3. Specialized managers
4. Hospitality staff
5. Trained waiters
 Coffee Room needs proper training and orientation programmes as well.

USP Of Coffee Room
 It is an abbreviation for Unique Selling Proposition of a business.
 Coffee Room's USP is their calm and comforting environment.
 The USP will also cover their specialization in vegetarian food along with
coffee.
 The environment of the cafe along with their focus on vegan food and
romantic date set-ups helps them attract and retain customers.

Business Proposal

Business Proposal

Business Proposal

Business Proposal

Conclusion
This presentation concludes that the organisation have
many competitors in the market. The biggest competitors
for the cafe will be, New London Cafe, The Monocle
Cafe, London and Kaffeine. All of these places have
good quality coffee, but Coffee Room will have the
perfect environment specially designed following the
social distancing norms and in addition to that it will have
the perfect place for business class people, people who
like a healthy vegetarian snack with their coffee and the
people who are looking for good calm coffee dates.

References
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pp.154-169.
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pp.5-6.
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