Ethical Dilemma Analysis and Recommendations for Coffee Shop Business

This report addresses the ethical dilemma faced by a coffee shop that partners with a promotional company with questionable employee treatment practices. The analysis explores how the coffee shop's brand image and values are affected by this association. The report recommends that the coffee shop establish clear business values and communicate them to customers and employees to mitigate the negative impacts of the promotional company's actions. It emphasizes the importance of ethical principles, customer satisfaction, and maintaining a positive brand reputation. The report references relevant academic sources and concludes with a call for businesses to consider their ethical responsibilities in all partnerships.

TASK 3

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Ethical dilemmas are the situations which can confuse the people about what is wrong or
what is right. The taken firm in this assessment is Coffee shop providing wide range of coffee
and tea to customers. The company is promoted by a website having staff issues such as bad
treatment, discrimination among the employees etc. This assessment will provide
recommendations for resolving the dilemma of company.
MAIN BODY
Coffee shop is a coffee and tea provider company who is using the promotional services
of a popular website at discounted prices. These promotions will assist the company in reaching
to a large number of people. Whereas the promotional company is involves in issues such as bad
treatment, discrimination, bullying and harassment of the employees which can negatively
impact the brand image of Coffee shop. This is because, the promotional company is not treating
their employees in proper manner and when the people and employees gets to know that Coffee
shop is working with such firm, then it can leads to the rise of dissatisfaction among these people
and employees which will reduce the sales and profit of the firm. This dissatisfaction is caused as
the promotional firm is not following with the ethical principles for treating their employees
(Trevino and Nelson, 2016). This is an ethical dilemma for Coffee shop as they does not
understand whether to work with such firm or not.
It has been recommended to the Coffee shop that they can use the promotional services
provided by the promotional company but Coffee shop needs to ensure that their business values
are met while working with the company. Coffee shop needs to ensure that the social,
environmental and equality values are met while using the promotional services of other firm.
Through this, the company can reduce the impact of ethical principles which are not followed by
the promotional firm (Arce and Gentile, 2015). Coffee shop can provide the information of their
business values to their customers and employees so that the brand image will not be impacted
by using the promotional services of the company. Also when the business values of a
organisation are understood by the people and employees then it is helpful for the firm in
sustaining in the market for a long period of time (Crane and Matten, 2016). By following the
ethical principles and business values, customer satisfaction will increase which will also
increase the sales and profit of the firm.

CONCLUSION
It has been concluded from the above report that firms needs to consider their business
values while working with any other firms who are not following the ethics of business. Through
this, the companies can increase their brand awareness regarding the social, environmental and
equality values so that these will not impact the business.

REFERENCES
Books and Journals
Arce, D.G. and Gentile, M.C., 2015. Giving voice to values as a leverage point in business ethics
education. Journal of Business Ethics. 131(3). pp.535-542.
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.