Coffee Shop Business Plan: Guerrilla Marketing and Financial Debt

This document presents a comprehensive business plan for a coffee shop, detailing strategies for success in a competitive market. It covers essential aspects such as financial planning, marketing strategies with a focus on guerrilla marketing, and optimal location selection. The financial plan outlines revenue growth expectations, cost estimation, and revenue model creation, emphasizing the importance of aligning market strategies with expenditures. The marketing strategy explores unconventional methods to attract customers and build brand loyalty, including leveraging free media and strategic partnerships. Location analysis emphasizes selecting sites with high foot traffic and competitive advantages. Furthermore, the plan addresses securing debt and improving product quality to enhance profitability and ensure long-term sustainability. The business plan aims to guide the coffee shop's development, expansion, and financial stability.

Running Head: BUSINESS PLAN 1
BUSINESS PLAN FOR A COFFEE SHOP
NAME
INSTITUTION
DATE

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Local coffee addicts need an effective center of accessing cup of coffee away from daily
stress. The location of the coffee bar is serene and cool since clients can read their book or meet
a friend (Casadesus-Masanell & Ricart, 2010). There is growing demand for such places in the
culture capitalized markets. A good business plan for this small business can help compliment
customers services. It is a formal communication of business goals, objectives reasons and plans
for reaching and surpassing the goals. Business plans sometimes target changes in branding,
perception by customers, taxpayer and the community at large. Organisations going through a
significant change or those planning a new venture need to come up with a business plan since
it’s a way for investors to look at how their investment will bring back their investment return.
These business plans could be either internally or externally focused. Externally focused plans
aims goals that are critical to external parties such as financial stakeholders. Internally focused
business plans focus more on intermediate goals required to reach the external goals, which
covers the development of new service or products, reconstructing or refurbishing a business.
Plans that determine and internally target goals and provide general guidance often meet their
strategic plans.
The business plan provides that this coffee center should be located in a walking distance
from a different institution such as institutions. The financial business plan provides that the
initial capital should range from $ 140, 000 to $170, 000. The extended options provide that $30,
000 will be obtained from commercial bank loans.
Financial Business Plan
The outline of the financial business plan for to he small coffee business involves an
expectation of revenues growth based on performances trends (Hawkey 2017). Importantly, the
financial plan provides that the net growth of the business should record reasonable sales

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revenues that range from $500,000 to $700,000 in a period of three years. Highlights in the
financial plan generate a different relationship of total sales of coffee with gross margin in a
fiscal year. These highlights help in creating the better financial plan based on the potential
growth of the business and current performances.
The outline of the financial small business plan is developed based on organizational
goals and objectives. Importantly, the coffee business is able to transform the potential market
strategies into expenditures through cost estimation plan. The creation of revenue model helps in
designing good assumption on setting the price of a cup of coffee and total sales per unit
customer (Casadesus-Masanell & Ricart, 2010). The financial plan provides better forecasting
methods of total sales of goods. Equally important, administrative expenses are accounted for in
the financial statements to designs expectation on facilities such as recurring legal expenses,
insurance, and rent. Procedures for developing personal costs are developed through a financial
document while consulting customers' services. Additionally, the financial expenses of upgraded
the coffee business system are accounted for in the business plan as renovation and expansion
facilities.
Guerrilla Marketing Strategy
Marketing strategies consider different Guerrilla designs in exposing services and goods
based on conventional characteristics. These features help in inspiring the business owners by
capturing imagination to converts them into sales. Importantly, the Guerilla marketing designs
some better understanding of the potential customers. In this case, the business owner needs to
be creative in marketing strategies. This effort helps the owner to have a better assessment of the
profit not a number of new customers (Cosh, Cumming, & Hughes, 2009). Fast decisions making
are enhanced through leveraging free media on designing strategic partnership system. The

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ability of the business owner to predict customer's behaviors enables the coffee business to have
successful strategies to market its products. Equally important, there are different measures of
the business success based on targeted customers and vision and missions goals. In most cases,
Guerilla marketing helps in campaigning for similar cultural values, especially on the
consumptions patterns.
The designation of marketing strategies establishes excellent customer's services that help
in establishing development plan of coffee business. There is an additional provision like Wi-fi
services that attract more customers especially those seeking network connection. The marketing
strategies in the coffee business provide quality coffee to the potential customers. The upsurges
prices of the coffee establish convenience services where customers are served by dedicated
staffs. Training models are encouraged in business to make new staff conversant with different
serving machines (Cosh, Cumming, & Hughes, 2009). The Guerilla marketing strategies have
designs some better environments where coffee shoppers can enjoy the tranquility of the coffee
center. Additionally, these marketing strategies provide incentive programs where frequent
customers are rewarded with good offers. This strategy is developed by providing discount cards
to all visitors of the coffee shop.
Appropriate Location of Coffee Business
The position of the coffee business is influenced by the marketing ideas of evaluating the
strategic place where there is the higher density of students. Probably, the best place to allocate
the coffee business is Java Coffee House where people are free to enter an exit. It is essential to
locate the specialty coffees to place where people are willing to pay for small snacks. Another
factor that influences the purchase of a coffee product is the competitive situation of a place.
Immediate areas of locating coffee shop have designs better parking lot as additional incentives

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in the competition with other businesses (Cosh, Cumming, & Hughes, 2009). The only solution
for the first store would be placing the coffee shop in a strategic place. This would help reduce
uncertainties in operations of the second store. Importantly, many customers would be motivated
to purchase in the second store thus increasing marginal profits of the store.
The main reason for allocating the store in a strategy is to solve the biggest challenge of
distributing products. Importantly, the improvement plan would be seen in the supply chain,
distribution networks, inventory, physical plant, an infrastructure, and the existing basement of
the customers in the coffee business. The new business will have no support from any loan
offering organization. Therefore, it will need a strategic place to have sufficient management
funds. Strategic allocation of the second business would help attract customers through the
offering of purchasing incentives like a discount (Hawkey 2017). Equally, the methods of
improving the quality of the coffee would help in attracting more customers especially when the
organization has an insufficient income of running it. With these services in the new allocation, it
would help to increase sales revenue from $500,000 to $700,000.
Plan of Securing Sources of Debt in the New Store
The new store is planning to expand on the good production to involve products such as
snacks, coffee, tea, and other beverage in the market (Hawkey 2017). This plan is speculated to
cover the 2,000 square feet to help many of its clients have specious environments of resting
after coffee or before. With these additional services, it will be easy for the business to generate
more profit based on the organization goals of the small business plan. In the long last, it would
be easy to secure loans and debts services acquired in the starting up the plan of the organization.

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The operational goals of designing high-quality coffee would help in attracting more
customers to purchase the coffee. This plan will be developed by increasing ingredient in the
coffee while adhering to the policy of preparing beverage drink. In most cases, these services
will provide the good layout of new store services, better menu listing, and marketing activities.
As a result, there will be the higher marginal profits due effectiveness of the maximization plan
for the sales of coffee in the new area (Hawkey 2017). With these financial incentives, it will be
possible to repay debt acquired while starting the new coffee shop.
Equally important, the consumption of the coffee is normally analyzed in the experience
of new customers in the market system. In most cases, this new business normally acquires loan
services to provide security to current operations of the business. As such, it would important to
design alternative ways of generating income should the current business fall (Hawkey 2017). In
this case, introducing new products alongside with coffee would help increase financial resource
coverage. This would help attract customers who are tempted to buy snacks to equally purchase
coffee. As a result, there will be increased profit to enable the process of paying debts.

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References
Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto
tactics. Long range planning, 43(2-3), 195-215.
Cosh, A., Cumming, D., & Hughes, A. (2009). Outside entrepreneurial capital. The Economic
Journal, 119(540), 1494-1533.
Hawkey, J. (2017). Exit Strategy Planning: Grooming your business for sale or succession.
Routledge.