Local Coffee Shop: Business Rationale, Planning, and Stakeholders

This report presents a detailed business rationale and project plan for the expansion of a local coffee shop, aiming to establish a new branch in a railway station location. The report outlines key factors of the business rationale, including objectives and an overview of project activities. It defines project objectives, goals, and SMART objectives to understand customer preferences and enhance brand awareness. The project lifecycle, encompassing initiation, planning, execution, and closure, is detailed along with a generic cycle analysis. A comprehensive timeline plan, including task durations and dependencies, is provided. Time management strategies, stakeholder identification (owners, consumers, competitors), and communication processes are also discussed. The report concludes with references to relevant academic sources, offering a complete guide to business expansion and project management for the coffee shop.