Entrepreneurship Report: Coffee Shop Business Plan and Market Analysis

This report examines the feasibility of establishing a coffee shop business, focusing on market analysis, competitive landscape, and strategic planning. The report begins by outlining the motivation behind the business, highlighting the global coffee market and its significance. It details the process of generating the business idea, including family influences and identifying market needs. A feasibility study is conducted, followed by a PEST analysis to assess political, economic, social, and technological factors. The report describes the proposed services, emphasizing a focus on social interaction and customer service. It explores the market opportunity, including a competitive analysis of existing coffee shops in London. Furthermore, the report outlines the business's vision and concludes by emphasizing the importance of market feasibility in entrepreneurial ventures. The report provides valuable insights into the various aspects of starting and managing a coffee shop business, making it a useful resource for aspiring entrepreneurs and students studying business.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Content
 INTRODUCTION
 MAIN BODY
 Motivation for choice of business
 The process went through generate the business idea
 Feasibility study conducted
 PEST analysis
 Details of product services to be offered
 Potential market opportunity
 Attractiveness of industry
 Vision of your business
 CONCLUSION
 REFERENCES

INTRODUCTION
 To begin a company, the entrepreneurs are
required to worry about the fundamental
principles of marketing, so that more people
are attracted in a short time. Accordingly, it
can be regarded as very critical for
entrepreneurs to determine the feasibility of
agreed market philosophies.

MAIN BODY
 Motivation for choice of business
 Coffee is one of the world's largest objects.
The largest sources of green coffee are Brazil,
Colombia and Vietnam. Many coffee growing
countries are rural, poorly-developed, crop-
supporting developing countries.

The process went through generate
the business idea
 Begin with your family.
 appear to be a given
 Get any assistance from your colleagues.
 Take a look at all the things that irritate you.

Feasibility study conducted.
 A feasibility analysis analyses all the
applicable factors of a project, including
economic, technical, legal and planning
elements, to identify the likelihood that the
project will succeed. In order to evaluate the
advantages and disadvantages of spending
much time and money in a project, project
managers carry out feasibility assessments.

PEST analysis
 Political factors
 Economic factors
 Social factors
 Technological factors

Details of product services to be
offered
 A coffee shop is a project that has been
initiated in the London territory. The aim of
this shop is to encourage people to engage in
more social and cultural interactions rather
than being engrossed in their phones, as well
as to adopt a safe and peaceful lifestyle. This
coffee shop's concept focuses on local
development, sustainability, and excellent
customer service.

Potential market opportunity
 There is no such thing as a company that is
immune to rivalry in the twenty-first century,
and it has been determined that the food and
beverage department within the confines of
London, United Kingdom, is therefore
vulnerable to this factor of competition.

Continue…
 As a result, the competitive analysis for the
coffee relation is depicted below.
 Company : The Attendant
 Company: Prufrock Coffee
 Company: Climpson and Sons

Attractiveness of industry
 20,000 coffee shops in the United Kingdom
have a gross annual turnover of about $11
billion. Starbucks and Gloria Jean's are also
big companies: Dunkin Donut, Caribou,
Coffee Bean and Tea Leaf. At the top, the
economy is very centralized and at the bottom
is split, with the top 50 companies
representing over 70 percent of overall
income.

Vision of your business
 Our vision “We are committed to the excellent
nature of our food, service, people, and out-of-
home dining and entertainment concepts that
enrich the lives and experiences of our guests
and employees in our relentless pursuit of
excellence.”

CONCLUSION
 Based on the above debate, it has been
inferred that determining the feasibility of a
given market philosophy is critical and must
be assessed before being converted into an
entrepreneurial business project.

REFERENCES
 Books and journals:
 Brennan, R., Canning, L. and McDowell, R.,
2020. Business-to-business marketing.SAGE
Publication.
 Chernev, A., 2020. The marketing plan
handbook.Cerebellum Press.