Coffee Shop Business Plan Report: Analysis and Strategies

This report presents a business plan for a coffee shop, focusing on the UK market. The plan outlines the concept of a beachside coffee shop, emphasizing the unique selling proposition of offering coffee and pastries with a scenic view. It identifies the target market, including students, young people, and office workers. The report details the business objectives, such as providing tasty coffee, creating a friendly environment, and offering boat rides. It highlights key success factors like attractive design, clear beach views, and employee training. The report also covers funding sources and revenue projections, concluding that the 'coffee & view' business idea has the potential to attract tourists and be a profitable venture. References to relevant academic papers and books are also included.

COFFEE SHOP AT BEACH

Introduction
 The presentation represents the idea of establishing of coffee shop at
beach.
 The title for innovative business idea is‘ coffee and view’.
 The below mentioned parts define and recognise target market,
business objectives, important factors for the success of business.

New business idea
 In United Kingdom, the food industry give great contribution in
development of nation (McKeever, 2016).
 The experience of coffee at beach will provide great experience for the
people at the time of visiting the country.
 Henceforth, the idea to start coffee shop can be profitable business.

 Choco Lava will render the friendly environment at beach
(Huynh, 2017) .
 The coffee shop will also serve different types of pastries for
different taste.
 The people can also order from the phone to get coffee at the
time of riding in boat.

Market analysis summary
 Before starting the business, it is required to put focus on the targeted
market (Kangasniemi, 2017).
 The targeted customer group of the coffee shop will be-
 Students
 People working in office
 Young people
 Single people

Business objectives set by Choco
Lava
There are certain business objectives to start new business. These are discussed
below-
 To sell tasty coffee at low price
 To give friendly environment
 To relieve the stress of the customers
 To provide amazing experience of boat ride (park, et. al, 2015)

Success elements
Following are the significant factors to success of new business-
 Attractive design to attract customers
 Clear Beach view
 Clean boats (Holzwarth, 2019)
 Special training program for employees
 Different marketing approaches

Organisational structure of coffee shop
Team Numbers
Chef and waiters 12
helpers 5
Delivery team 3
Accountant 1
Marketing team 8
Sales team 4

Sources for funding
Particular Amount
Salary and wages 80,000 $
Interior cost 50,000 $
Repairing cost 20,000 $
Machinery 75,000 $
furniture 38,000 $
Other equipment 22,000 $
Total expenditures 2,40,000 $

Projected revenues for
business
Year Estimated costs Estimated revenues
Year-1 About 75,000 $ More than 80,000 $
Year-2 About 80,000 $ More than 90,000 $
Year-3 About 90,000 $ More than 1,20,000 $

Conclusion
 In conclusion, it is found that the new business idea has important place.
 There is great contribution of this innovative business in attracting the
tourists in United Kingdom.
 This can say that business idea ‘coffee & view’ will be beneficial for the
owner.

References
Holzwarth, M.S., (2019) Benefits of life in a science incubator. Future Drug
Discovery, 1(1), p.FDD3.
Huynh, A., (2017) Business plan for a coffee shop. New York: Routledge
Kangasniemi, N., (2017) Business plan for a Vietnamese Phin cafe in Tampere. New
York: Springer
McKeever, M., (2016) How to write a business plan. New York: Routledge
Park, K., Jun, S., Han, J.J., Lee, J., Kim, H. and Kim, J., (2015) Caffé Bene Disrupts the
Stagnating Korean Coffee Shop Market. Asian Case Research Journal, 19(01), pp.203-
230.