This project presents a comprehensive social media audit of The Coffee Tree Roaster cafe, focusing on its competitor and aspiration account, Black Mountain Coffee. The analysis delves into various aspects of their social media presence, including content types, posting frequencies, follower counts, hashtag usage, key themes, and engagement levels across platforms like Facebook, Twitter, and Instagram. The audit examines the visual themes, content strategies, and user interactions to evaluate the effectiveness of their social media campaigns. The study also includes references to relevant marketing literature to support the findings. The goal is to provide insights into social media best practices and strategies for promoting Canberra as a place to live and work, specifically in the context of local coffee shops and roasters.
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