The assignment is a comprehensive business proposal for "Coffeerito Cafe," a planned cafe in Hobart, Tasmania, designed as a family-run business with a barista station and a wine craft beer bar. The report outlines the business concept, vision, and mission, focusing on delivering high-quality beverages with an environmentally friendly approach. It details product and service offerings, including a wide range of coffee drinks and complementary items, along with a startup inventory cost breakdown. The proposal includes a competitor analysis using Porter's Five Forces, assessing supplier and buyer power, competitive rivalry, and threats of substitution and new entry. A market analysis examines consumer habits and employment statistics in the food service industry, while the marketing mix covers product, pricing (penetration, value-based, and premium), promotion (advertising and discounts), and place (Hobart, Tasmania). An operational plan, SWOT, PESTEL, organizational structure, and ecosystem analysis are included, along with a financial plan and conclusion.