CoffeeVille: Market Trend Analysis Report for Business Development

This report provides a comprehensive analysis of market trends for CoffeeVille, a coffee shop owned by Rufus and Emma Belcastran. The analysis covers various trends, including economic, demographic, technological, and environmental factors, to help the business adapt and succeed. The report identifies sources of information like Google, trade magazines, and social media, and explores the market's needs and developments, emphasizing the importance of high-quality ingredients and customer satisfaction. It also reviews CoffeeVille's marketing plan and highlights the importance of competitor analysis. The central tendency of the cafe's customer base is also analyzed. The conclusion stresses the need for businesses to focus on market trends to meet customer expectations and achieve their goals.

Interpret Market
Trends
Task 3

Table of content
 Introduction
 Overview of business
 Identification of sources of
information
 Analysis of different trends
 Market and developments
 Central tendency
 Review marketing plan
 Information sources
 Marketing activities
 Market needs
 Conclusion
 References

Introduction
Market trends could be defined as the elements which are
required to be focused by all the business entities to execute
operational activities in appropriate manner. The organization
which is going to be analyzed in this presentation is
CoffeeVille. For the purpose of analysis different trends such
as economic, technological and environmental etc. are
discussed under this PPT.

Overview of business
CoffeeVille is a coffee shop which is owned by two people Rufus
and Emma Belcastran. Most of the marketing activities are
managed by Emma and marketing research related functions are
performed by Rufus. Currently its employee strength is around 5 to
8 full time and casual staff members. There are various objectives
of the organisation.

Continued...
Objectives
 To become a superior coffee experience provider so that
revenues could be increased.
 To enhance customer traffic between 250 to 300 per day in order
to increase sales.

Continued...
 Conduct promotional activities so that brand recognition could
be enhanced.
 To establish goodwill in the market so that people rate it
between 7 to 10.

Identification of sources of information
In order to source information regarding market trends in food
sector various options could be used. All of them are as follows:
Google: It is one of the best and cheap way which could be used
by CoffeeVille to be aware of market trends. With the help of it
information regarding technological enhancement and potential
changes in governmental policies.

Continued...
Trade magazines and newsletters: There are various trending trade
magazines which are mainly published to aware business entities
regarding latest trends in the market.
Looking at own target audience and noticing their buying habits:
All the clients and their buying habits could be analysed by
CoffeeVille to gather information regarding continuous changes in
their taste and preferences.

Continued...
Looking at the trending topics at social media websites: Social
media is also a good option to gather information related to latest
market trends such as technological enhancement.
Trend spotting blogs: All the business entities such as CoffeeVille
can create their own blogs or check other trending blogs to gather
information regarding current market trends such as environmental
trends.

Analysis of differet trends
There are various market trends which are required to be analysed by
CoffeeVille in order to execute all its operational activities in appropriate
manner. By focusing on all of them the organisation will be able to reach
all its long as well as short term business goals. All the trends are as
follows:
Economic trends: It can be defined as the direction in which economy of
a country is moving. In order to run all the operational activities smoothly
it is very important for CoffeeVille to be aware of all of them.

Continued...
Demographic trends: All the trends which are changing due to
alteration in gender, age, income level, education level etc. are
known as demographic trends.
Changes in technology: technology changes with time and also
affect preferences of clients. Some of its examples are self ordering
services, robotics etc.

Continued...
Environmental trends: For all the business entities it is very
important to comply with environment trends as it helps to
establish a positive market image.
Social and cultural trends: All such types of trends which are
related to belief, customs and practices of customers are known as
social trends.