CoffeeVille Business Plan Development and Implementation Role-Play

This assignment presents two role-play scenarios centered around CoffeeVille's business plan. The first role-play involves a consultation meeting where the store manager discusses performance objectives and measures, setting goals for individuals and teams, and outlining CoffeeVille's vision to become a premier coffee and food provider in Melbourne. The second role-play focuses on a business plan implementation meeting for a new restaurant venture, EuroVille Recipes, discussing the business's mission, vision, and objectives, including creating a national brand and providing a high-quality dining experience. The assignment highlights key aspects of business development, including stakeholder consultation, market analysis, and the establishment of business objectives. The assignment is designed to meet the requirements of the BSBMGT617 unit, focusing on developing and implementing a business plan.

Role-play 1:
Place: Lakeside Banquet & Convention Centre, 65 Melton Hwy, Taylors Lakes VIC 3038,
Australia
Time: 2:00PM (25 July 2019)
This consultation meeting will be complete in 8 to 10 minutes. In these minutes, we will set a
goal for individuals and teams. These goals and objectives are targeted by management team.
This meeting will be attended by business partners, managers, business owners, financiers, staff,
customers and technical advisors.
Store Manager: Hello my respected seniors, colleagues and customers.
Welcome to all of you in the consultation meeting. I am working as the store manager for
“CoffeeVille”. We are all gathered here to discuss about the development in performance
objectives and measures. Today, in this meeting, we will discuss about goal setting and process
to achieve it. The vision of CoffeeVille is to start a new café. In coming five years, CoffeeVille
wants to establish their business as a premier and competitive provider of high quality coffee,
food and other beverages for Melbourne coffee lovers. CoffeeVille will have increased a number
of great locations in the populated areas of Melbourne CBD. For us, our business mission is very
clear. We want to open a new restaurant venture for providing continental food in Melbourne
CBD.
Business objectives of CoffeeVille are Create a position as a provider of high quality food and
coffee, increase the foot traffic, increase the popularity of brand, establish reputation and
goodwill, Increase minimum 10% in gross profit every year, Reduce the cost of sales and Create
higher sales of $105,000 per month.

Role-play 2:
Place: Lakeside Banquet & Convention Centre, 65 Melton Hwy, Taylors Lakes VIC 3038,
Australia
Time: 2:00PM (30 July 2019)
This business plan implementation meeting will be completed in 10 to 15 minutes. This meeting
will be attendant by key stakeholders, business owners and managers.
Manager: Hi, I am senior manager of CoffeeVille. I am your today’s host. The purpose of
organize today’s meeting is to discuss about the business plan. In this meeting, we will discuss
about the business plan of new restaurant venture. As per the owners Rufus and Emma
Belcastran, we are going to open a new restaurant to offer superior high quality gourmet food for
dine-in customers. The name of restaurant consider as EuroVille Recipes.
Business partner: Why you are planning to open a new restaurant?
Manager: Because CoffeeVille is recognizing as fine coffee and gourmet food supplier and now
the owners of CoffeeVille want to expand the business with a new venture.
Business partner: What are the mission, vision and objective of this business?
The vision of the EuroVille Recipes is to build up the new business venture as a head national
brand crosswise over Australia with the occurrence in each significant suburb of all the 7 states
and regions inside the following 5-10 years. The main goal of this restaurant is to give the royal
luxury touch: a genuine, vibe great, eatery experience to all official class clients who need
quality gourmet food and prevalent client administration for their day by day and occasional
eating needs. The objective of the business is to make the new eatery a national brand.
I prepared a business plan very effective. Which I will explain.
(Business plan attached in different file)