Coffeeville Workspace Redesign Project: Leadership Management Diploma

This report details a project undertaken to assess and redesign the workspace of Coffeeville, a coffee shop in Sydney, to foster innovation and address market competition. The project aims to revamp the workspace to encourage a collaborative environment and enhance employee creativity. The report begins with an overview of the project's purpose, describing the evaluation of Coffeeville's current business practices against the seven dimensions of strategic innovation, identifying gaps in strategic alignment, resource capabilities, and collaborative working environments. It outlines the project's scope, objectives, assumptions, constraints, and deliverables, including the redesign of the head office interior, elimination of cubicles, and creation of an innovative workspace. The report provides a detailed implementation plan, including timelines, budget, and stakeholder roles, as well as a communication plan and consultation details. The project's success will be measured by the stakeholders, and the overall goal is to create a workspace that reflects Coffeeville's values and supports its strategic objectives.

Running head: LEADERSHIP MANAGEMENT DIPLOMA
Leadership Management Diploma
Name of the student
Name of the university
Author note

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Table of Contents
Project purpose...........................................................................................................................2
Project description......................................................................................................................2
Review current business practices against the seven dimensions of strategic innovation.........3
Project scope..............................................................................................................................4
Approval from the stakeholders.................................................................................................8
Implementation plan...................................................................................................................8
Communication plan................................................................................................................15
Consultation with key stakeholders.........................................................................................17
Review outcomes with key stakeholders.................................................................................17
Conclusion................................................................................................................................17
References................................................................................................................................19

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Organization: Coffeeville
Project purpose
The purpose of the project is assessment of the workspace of an organization named
Coffeeville to facilitate innovation in the workspace. The report will evaluate the current
business practices of Coffeeville to identify the gaps in their workspace and suggest redesign
of the workspace based on the needs of the organization. The Coffeeville head office will be
taken for evaluation as it is the major source of innovative ideas for the organization.
Project description
Coffeeville has been operating as a coffee shop in Sydney for the past five years and
have been instrumental for providing the consumers with innovative offerings and
environment suitable for different types of consumers. The organization uses their wide range
of products to cater to varied market segment consisting of the consumers ranging from
different cultural and economic backgrounds. The organization has been known for their
innovative products but recently the market competition has increased with the increase in
demand of Bubble tea. It is tough for the company to compete with these new products as
they are cost effective and organic providers can easily gain economies of scale with little use
of technology. Therefore, the organization has been facing challenges in competing with
these emerging companies. In order to cope up with the change in demand in the market,
Coffeeville will be revamping their workspace to address the current barriers to innovation
where it has been seen that simple cubicles and dull design of the main office with dull
colours are hindering the mindset and not affectively representing the value of the

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organization. The previous part has identified the fact that the organization lacks in resource
capabilities, collaborative working environment and no clear process.
Review current business practices against the seven dimensions of strategic innovation
According to the seven dimensions of the strategic innovation process, the effective
combination of the traditional and non-traditional approaches to developing business strategy
is essential for efficient innovative system development. The strategic innovation process
consists of factors such as creativity, strategic thinking, execution and methods. The gap in
any of these areas results in effective innovation framework (Ghezzi, Cortimiglia and Frank
2015). In case of Coffeeville, it has been evaluated that there is a big gap in strategic
alignment where the organization is current lacking in making smart decisions in short time
and executing them effectively. The organization are well adept in their core competencies
and technologies (Chan and Vasarhelyi 2018). The execution ability of the employees is also
great but organization structure, culture and processes needs to be enhanced. The leaders
have good foresight regarding the future prospect of the business but has not been able to
address the articulated and unarticulated needs of the consumers by developing inspiring
products and services.

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Figure 1: Seven Dimensions of Strategic innovation
(Source: Pcubed.com 2018)
Project scope
Project scope is one of the most essential part of the project planning process which
consist of determination and documentation of the list of the goals of the project, features,
deliverables, function, milestones, constraints, assumptions and out of scope (Kerzner and
Kerzner 2017). This will define the work that has been executed to achieve the project and
develop the workforce. The scope of the current projects is redesigning the workspace of
Coffeeville to enforce a work culture that is in alignment with the strategies (Harrison and
Lock 2017).
Project objectives
The objective of the current project are as follows:

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 Change the interior of the head office by effective use of shapes and symbols
 Elimination of cubicles to develop a hybrid work space allowing movement and
collaboration between the workforce
 Create innovative environment to facilitate out of the box thinking among the
employees
Project Assumptions
 It is assumed that all the key stakeholders are aware of the objective of the project
 The key stakeholders have approved the development of the project for facilitating
innovation
Project Constraint
The major constraint of the project is the time and the budget as the organization has
only three months of time to change the overall environment and has a maximum budget of
$2,00,000 for redesigning the office (Marchewka 2014).
Out of Scope
The project will only focus on the redesigning of the workspace only and other
aspects of innovation such as technology and system development are not taken into
consideration (Nicholas and Steyn 2017).
Project requirements
 40 litres of Paint
 20 litres of primer

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 Prelaminated boards
 Glasses
 Aluminium frames
 Chairs
 LED Lights
 Curtains
Key stakeholders
The internal stakeholders will consist of the project manager, interior designer and
civil engineer (Heagney 2016). The external stakeholder will consist of project board and
employees of the organizations.
Key
stakeholders
Roles and responsibilities
Project manager The project manager will be the in charge of the project and will develop the
overall project plan based on the requirement of the project board and other
stakeholders.
Interior Designer The interior designer will develop the design of interiors as per the requirement
provided by the project manager.
Civil engineer The civil engineer will execute the designs developed by interior designer and
monitor the construction of new space.
Project board The project board comprise of the managing directors, Chief executive officers
and other high officials of the organization. They are the owners of the project
and the project has been developed based on their requirements.

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Employees The employees are the stakeholders whose concerns and issues have been kept in
mind and consideration while designing the new space.
Table 1: Stakeholder analysis
Source: (As created by author)
Project deliverables and milestones
The outcome of the project that is measurable and tangible in nature is known as the
deliverables. Milestone are non-zero activities in the project schedule which defines
completion of one of the phases of the project (Fuller et al. 2017).
Task Name Duration Start Finish
work space design 102 days Mon 01-10-18 Tue 19-02-19
1.0 Project initiation phase 27 days Mon 01-10-18 Tue 06-11-18
1.9 Milestone 1: Project and construction
requirements developed
0 days Tue 06-11-18 Tue 06-11-18
2.0 Interior Design 33 days Wed 07-11-18 Fri 21-12-18
2.6 Milestone 2: New interior designed 0 days Fri 21-12-18 Fri 21-12-18
3.0 Construct the new interior 30 days Mon 24-12-18 Fri 01-02-19
3.8 Milestone 3: Project implemented 0 days Thu 24-01-19 Thu 24-01-19
4.0 Closure phase 18 days Fri 25-01-19 Tue 19-02-19

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4.3 Milestone 4: project completed 0 days Tue 19-02-19 Tue 19-02-19
Approval from the stakeholders
The project manager seek approval from the project board and the project has been
approved by the board as the innovation plan will effectively mitigate the issues faced by the
organization. However, reports will be provided to the board on regular basis to let them
know about the status and progress of the report (Kerzner 2017).
Implementation plan
Task Name Duration Start Finish
Work space design 102 days Mon 01-10-18 Tue 19-02-19
1.0 Project initiation phase 27 days Mon 01-10-18 Tue 06-11-18
1.1 Identify the requirement of the
project
5 days Mon 01-10-18 Fri 05-10-18
1.2 Discuss with the stakeholders 4 days Mon 08-10-18 Thu 11-10-18
1.3 Make changes if necessary 3 days Fri 12-10-18 Tue 16-10-18
1.4 Document the final requirement 3 days Wed 17-10-18 Fri 19-10-18
1.5 Develop construction requirements
based on the documented requirements
3 days Mon 22-10-18 Wed 24-10-18

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1.6 Get budget approval from the
stakeholders
4 days Thu 25-10-18 Tue 30-10-18
1.7 Make changes if necessary 2 days Wed 31-10-18 Thu 01-11-18
1.8 Document the construction
requirements
3 days Fri 02-11-18 Tue 06-11-18
1.9 Milestone 1: Project and
construction requirements developed
0 days Tue 06-11-18 Tue 06-11-18
2.0 Interior Design 33 days Wed 07-11-18 Fri 21-12-18
2.1 Develop the interior plans based on
the project requirements
15 days Wed 07-11-18 Tue 27-11-18
2.2 Provide blueprints 5 days Wed 28-11-18 Tue 04-12-18
2.3 Review the interior design and
blueprint with stakeholders
5 days Wed 05-12-18 Tue 11-12-18
2.4 Make changes if necessary 5 days Wed 12-12-18 Tue 18-12-18
2.5 Document the final design 3 days Wed 19-12-18 Fri 21-12-18
2.6 Milestone 2: New interior designed 0 days Fri 21-12-18 Fri 21-12-18
3.0 Construct the new interior 30 days Mon 24-12-18 Fri 01-02-19
3.1 Primer of walls 10 days Mon 24-12-18 Fri 04-01-19

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3.2 painting of walls 15 days Mon 07-01-19 Fri 25-01-19
3.3 Remove majority of the cubicles 15 days Mon 24-12-18 Fri 11-01-19
3.4 modify the cubicles into open tables 15 days Mon 14-01-19 Fri 01-02-19
3.5 Fix new designer innovative lights 2 days Mon 14-01-19 Tue 15-01-19
3.6 Bring in new chairs to suit the
environment
2 days Wed 16-01-19 Thu 17-01-19
3.7 Monitor the work and adjust if
necessary
5 days Fri 18-01-19 Thu 24-01-19
3.8 Milestone 3: Project implemented 0 days Thu 24-01-19 Thu 24-01-19
4.0 Closure phase 18 days Fri 25-01-19 Tue 19-02-19
4.1 Discuss with the stakeholders 3 days Fri 25-01-19 Tue 29-01-19
4.2 review the success 15 days Wed 30-01-19 Tue 19-02-19
4.3 Milestone 4: project completed 0 days Tue 19-02-19 Tue 19-02-19
Budget
Task Name Duration Start Finish Resource Names Cost

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work space
design
102 days
Mon
01-10-
18
Tue
19-02-
19
185,440.00₹
1.0 Project
initiation phase
27 days
Mon
01-10-
18
Tue
06-11-
18
civil engineer, interior designer,
project board, Project manager
50,760.00₹
1.1 Identify the
requirement of the
project
5 days
Mon
01-10-
18
Fri 05-
10-18
0.00₹
1.2 Discuss with the
stakeholders
4 days
Mon
08-10-
18
Thu
11-10-
18
0.00₹
1.3 Make changes if
necessary
3 days
Fri 12-
10-18
Tue
16-10-
18
0.00₹
1.4 Document the
final requirement
3 days
Wed
17-10-
18
Fri 19-
10-18
0.00₹
1.5 Develop
construction
requirements based
3 days Mon
22-10-
18
Wed
24-10-
18
0.00₹