Assessment 2: BSBLDR403 - Leading Team Effectiveness for Coffeeville

This report analyzes the leadership and team effectiveness strategies implemented within the Coffeeville Chain franchise. The report begins by outlining the company's mission and vision, emphasizing the importance of strategic goals and adherence to regulations. It then examines the vital role of th...Read More

Assessment Two
BSBLDR403– Lead team effectiveness
Part A
Task 1
The role of the project manager of Coffeeville Chain is to explain the strategic goals of the franchise to
the project team members to lead them towards measurable commercial success and competitive
advantages as well. Before initiation of the project the vision, mission and benefits that would be
generated from the project are elaborated in the below section.
Identification of mission: The mission of the Coffeeville chain is to welcome all the consumers and serve
them tasty as well as quality food products so that they can compete to rest of the similar types of
organizations.
Vision: The vision of the company is to get all the people together so that they can enjoy each other’s
company. In other words, the chain is focused on weaving positive relationship as well as experiences
among the consumers. Moreover, they are aimed to promote the common humanity by improving the
lives of the guests.
Both mission and vision are important for the business success and in addition to this strategy is another
important part which is also crucial for the commercial success of the business organization. All the
business or project associates should follow the rules and regulations accordingly so that the objectives,
goals and aim are meet by the organization.
Task 2
The marketing team plays vital role in the business organization as they helps to promote the
operational and the functional activities in an integrated manner. The purpose of business strategy
development become activated s soon as the marketing team members starts doing their assigned job
professionally.
Purpose of the team
The purpose of the marketing team is to develop new and updated strategies for business success
considering the requirements of the consumers. The team should keep both the internal and external
channels absolutely updated. They should conduct professional survey where the participants can be
either employees or consumes at also. After analyzing the feedback or survey answers the new
strategies should be designed and developed by the marketing department.
Role of the marketing team
The marketing team acts as a face of the business organization and coordinating and producing all
related materials for representing the business. Other role of the marketing team is to achieve up to the

prospects, consumers, investors and community requirements. The duties should be served by the
marketing department are as follows:
 Defining and managing the brand
 Conducting a campaign management to make marketing initiatives
 To produce marketing as well as promotional materials
 Monitoring and managing the social media
 To create content those are provided by the search engine
The roles of the individual are as follows:
Name of the team members Role Responsibility
Marketing manager Internal The responsibility of the marketing manager is to
control and monitor the roles of other associates to
make sure whether they are serving their roles
properly or not.
Marketing supervisor Internal The marketing supervisor is responsible to
supervise the rest of the project team members.
Sales executive Internal/
External
The sales executive is responsible to sell as many
as products or services of their company to the
clients. Though, maintaining the quality of the
products and services are the other role of the sales
executives
Sales coordinator Internal Makes proper coordination between the members
of the sakes team through managing proper
schedule, important document filling and relevant
information communication.
Casual staffs Internal The casual staffs working for the marketing
department are responsible to take call from the
clients and track current strategies that the
competitive companies are using. Their
professional behavior will help the company to
gain competitive advantages and commercial
revenue at the same time.
Task 3
There are different ways through which the quality of the Coffeeville product can be improved. The one
innovation and productivity measure to raise the bar that the company would like to discuss with the
rest of the organization staffs is as follows:
Reducing barriers to produce speciality coffee

There are many similar companies who have the persistence or commitment in speciality coffee
production but due to lack of resources sometimes it become little difficult to manage all these. The
coffee should be produced following different processes such as natural, washed or wet, pulped natural
etc. Theses all processes have their own pros and cons. The innovation or productivity matrix on which
the company needs to focus on is activity mix, portfolio heath, productivity level and financial returns.
This innovation will collectively lead the company towards the path of legitimacy. The company needs to
focus on the product and service quality improvement.
Task 4
Different key performances indicators are there those are simultaneously followed by CoffeeVille
franchise chain. The goals and objectives for this company in the one year are as follows:
Goal:
The goal of the company is to become one of the largest franchise chains by producing quality products
and services. Other goal of the company displays that they wish to gain high competitive advantages and
commercial revenue as well.
Objectives
 To become one of the largest competitors among the similar type of companies
 To obtain higher rate of commercial revenue and competitive advantages
 To identify at least one innovation as well as productivity measures “raise the bar” about which
the company needs to discuss with the res
For this specific company the Key Performance Indicators those will be established are :
 Monthly sales growth
 Cost per lead by each of the channel
 Monthly sales
Task 5
Keeping the opening hours and all constraints in mind open communication is the best suited way that
should be followed successfully by the project manager while communicating with the project staff
members. Good staff communication is very much essential for project success. Professional
communication approach needs to be prepared to fulfill all specific project purposes. Apart from this,
the project manager needs to make sure that all the messages are understood by the marketing team
members. The frequency of the communication will be a monthly basis and the time span to be followed
to conduct the meeting varies based on the meeting content.
Task 6
Performance and system evaluation are the best ways to monitor the effectiveness and usefulness of
any service and product. Similarly, for the work plan also project manager should consider some

evaluation criteria and factors and on a monthly basis both the staffs and the owners will be reported by
the project manager regarding the work plan.
This specific practice is chosen for this project to make sure that all the project team members and
project associates are completely engaged and interested to their job roles and performing
professionally also.
Task 7
In order to accomplish the project with accurate work planning the project manager will be able to meet
the expectation of the consumers and owners as well.
Project plan activities Duration (days)
Project plan documentation 5
Team allocation 2
Work division 2
Resource allocation 4
Performance analysis 4
Risk management plan 2
Closure plan with stakeholder’s signoff 2
Part B
Task 1
In such situation where one of the employees is not capable to do the shift time due to some family
issues then that time he or she must be motivated or encouraged to let know about the proper
differentiation between the personal and professional life. He or she must be allowed with a flexible
time so that his or her work responsibilities are accomplished within the given time limit.
Task 2
If he or she is good performer then I would discuss to the owner about this issues and make sure that
she or he is given a flexible time period. Not only is this but also even if sometime he or she needs to
stay in home then flexibility he or she must be given work from home opportunity. According to this rule
the person can work from home.
Task 3
If it is found that the owners are adamant about the responsibilities of the staffs and the project head
have to inform this to the rest of the staffs then meeting will be the best way. With a professional face
to face meeting this message can be conveyed to the staffs. Though, in this meeting their opinions will
also be considered. Staffs feedbacks are very much important for the company success. It is expected
that, meeting with employees will give effective resultant.