BSBINM601: CoffeeVille's Strategic Information and Knowledge Report

This report provides a comprehensive analysis of CoffeeVille's business issues, focusing on information and knowledge management strategies. It examines various aspects of the business, including its internal and external environment, financial performance, marketing information, and operational policies. The report identifies key challenges such as high market competition, fluctuating sales, rising expenses, and declining footfall. It assesses the accuracy and reliability of the information used for decision-making and explores the role of formal and informal networks in identifying business problems. The report also evaluates the effectiveness of current strategies and proposes recommendations for improvement, including cost reduction, enhanced training, and strategic marketing campaigns. Furthermore, it emphasizes the importance of utilizing decision support systems and SMART objectives to drive business development and achieve sustainable growth. Desklib offers a wealth of similar solved assignments and past papers for students.

Running Head: Manage Information and Knowledge
Manage Information and Knowledge
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Running Head: Manage Information and Knowledge
Table of Contents
Assessment 1.........................................................................................................................................3
Assessment 2.........................................................................................................................................6
Assessment 3.......................................................................................................................................11
Assessment 4.......................................................................................................................................16
Title: Dissemination of information.....................................................................................................18
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Running Head: Manage Information and Knowledge
Assessment 1
1) CoffeeVille is a newly developed brand but all its stores are closing due to improper
management and operational policies. In order to resolve this issue, the owners of
CoffeeVille tried to offer highest attention towards the external and internal environment.
This would be useful for the higher authority of the firm to determine its weaknesses and
intensify its strengths considerably. The business data also need to be analysed effectively
and then its declining sales might go higher and it would performance might get enhanced.
Failure to do so, might prove extremely detrimental for the organization in this scenario
among others. And the quality and cost of the products also need to be improved so as to
create an attention of the customers towards the products and only then its command might
get higher in the contending market place. To do so, proper training need to be introduced
and this may be effectual for the employees of CoffeeVille in this competitive position since
it would increase their skills. The eminence of the products would also get advanced.
2) CoffeeVille is owned by Emma Belcastran and Rufus and the business was expanding
steadily for last four years. CoffeeVille offers supreme quality fair trade coffee, cold gourmet
food, superior hot and beverages to the local citizen of Melbourne’s central business district.
The management of CoffeeVille has targeted marketing campaigns for increasing revenue.
They also want to maintain superior service standards and product quality. The management
of CoffeeVille is committed to appoint highly trained and motivated employees.
3) The performance of store 4 is the best while the performance of store 3 is worst because
external catering sales in November (21%) and December (23%) for last 18 months with
steady increasing speed. A new competitor is about to open besides the store 4 in coming
February 2016. Within last 12 months several promotional and advertising campaigns in the
local area.
4) The marketing information of CoffeeVille includes great service and coffee. The menu of
CoffeeVille includes Richmond including healthy salads. Service quality of CoffeeVille is
committed to make the customer happy. According to summary customer comments
Facebook Jan-Dec 2015.
5) Operation manager of CoffeeVille is Rufus who operate bookings for corporate Christmas
parties between November and December. Emma as marketing manager usually make phone
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Running Head: Manage Information and Knowledge
calls to the clients or sometimes personally visit with previous clients for rebooking. Sarah as
a store manager appointed 20-30 skilled employees for formal Christmas party. The diner
trade is raised due to higher residential occupancy near store. Meeting process includes hot
food sales down that inspire higher wastage. The management has a preference for salads and
sandwich bar. Received queries about getting several options added to the menu.
6) Sales manager at department store said retail sales are sluggish compared to this time last
year. Lots of the people view the products but buying rate is very less. Hoping it will pick up
soon. Besides that, lots of general chatter about economic concerns, terrorism, home interest
loan rates possibly going up after Christmas. All these issues inspire general feel of the
customers is negative. High competition around the local area. Another issue is high
employee turnover of few stores.
7) The information is accurate as the average spending in the year 2011 and 2014 remained
higher and i.e. $3.35 and $3.85 and the variance becomes 15% and this shows that the
expenditure of the company is rising. But, unfortunately the purchasing power is not
increasing and so the reliability is not uplifting accordingly. Therefore, these issues need to
be sorted in order to lift the income of the concern in the following years.
8) One of the critical issues of CoffeeVille is rapid competition that can reduce the
competitive advantages. In this way, feedback of the customers is one of the main source by
which CoffeeVille can gather essential information to formulate effective decision.
9) Both formal and informal networks are helping to analyse the business of CoffeeVille. In
this way, business problems are mainly determined by informal networks. Social networks
are one of the effective media that can help to determine personal thoughts and opinions. This
would be the most advantageous method to increase the growth of the business in the coming
era. If not, then CoffeeVille would not be able to prosper in the world and its expenditure rate
might go on increasing day by day. Therefore, in order to attain a good place, the
management and employees need to act uniformly so as to develop a strong foothold in the
market.
10)
Introduction
According to the report, few business problems are identified in the case scenario of
CoffeeVille, for example, high market competition and high price of the food products.
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Running Head: Manage Information and Knowledge
Discussion
After conducting a survey, most of the respondents agreed that CoffeeVille offers high
quality products with high price tag. Conclusively, Rufus and Emma should consider this
issue for long-term sustainability. In order to formulate effective decisions, both Emma and
Rufus need to reduce the price of products to minimise this business issue.
Conclusion
To test the reliability and validity of the information, CoffeeVille should apply a qualitative
marker survey. In this way, qualitative or secondary data is collected and primary data was
rejected due to contradictory method.
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Running Head: Manage Information and Knowledge
Assessment 2
1) In order to increase the profitability and revenue of the firm, the owners approached. This
is done in order to reduce the rise of extra expenses so as to enhance the prosperity. However,
to do so, the issues aroused within the last three months need to be minimized so as to create
a separate position for the company itself in the market as compared to others. Failure to do
so, might prove troublesome for the organization to retain itself in this competitive scenario
among many others. Apart from this, the external and internal environment need to be
evaluated effectively so as to increase the presence of the firm in the market. Only then, the
weaknesses may be evaluated and the strengths might be improved considerably. This would
be worthy for the organization in the coming era.
2) The owners of Coffeeville have expanded their business. Therefore, the company has
profitable business and also gradually increasing their business for last following 4 years. The
business expenditure has started to increase and annual sale has been fluctuated. Coffeeville
has started to different issues of the rising expenses through their developed and evaluating
procedure as well as work preparation within an effort for reducing cost in the last 3 years.
The efforts of Coffeeville have not consumed the noteworthy impact over the expenditure
and also their sales revenue has been increased gradually. The leader have enquired to assist
them to breakdown their business action and furthermore the external environment for
identifying the budding reason for their declining turnover.
3) The financial condition of Coffeeville situated at superior states that means in every year,
the income growth has been increased. Therefore, the productivity of Coffeeville has
enlarged with the workforce capability to help the customer and the growth of production
have increased. As a result, the payroll expenses has been increased in last 6 years and cost of
goods has been balanced by the increasing wages and food price. As per mentioned chart in
appendix 2, comparison with the month of December, the total income raised at $119, 791 in
July, and also net profit has been increased at $10,832. According to the budget, in 2015,
from January to July, total income of Coffeeville has been fluctuating at -16% and also total
expenses have been fluctuated at 2.10%. Besides that, total sales includes food sale, beverage
sell and external catering, which has been increased in July, 2015 compare to last 5 years.
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Running Head: Manage Information and Knowledge
4) By analyzing research review, the business and general detailed information is available
over the website of Melbourne. Therefore, two main areas are mainly placed at website.
According to Reserve Bank of India, the interest rate is constant in last 12 months of the year
2014 as well as in 2015, the interest rate also same in 2015. Moreover, the rental rates per
square meter or gross average rent has increased at $7000, compare to last year of 2013 to
2015 at Melbourne CBD. Therefore, the researcher showed that property investor and
developers are usually facing the reduced returns and the unreliable future while commercial
property market stall. In addition, many small and medium business is leaving of CBD
toward its suburbs and fringes. The annual research report showed that there are many factors
against the business movement including the cost changes and saving in the manner people
are also working. Besides that, the researcher also stated that 85% of the business that leaving
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Aug
Sept
Oct
Nov
Dec-14
Jan-15
Feb
Mar
April
May
June
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Store 2 Forecasted sales 2015-16
Food sales
Beverage sales
External catering
July Aug Sept Oct Nov Dec-
14 Jan-
15 Feb Mar April May June
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
$20,000
Store 2 - Forecasted net profi t 2015-
16
Net profit

Running Head: Manage Information and Knowledge
of CBD in this last financial years and has relocated to the properties within the area of the
company. Doing So, might prove effective in improving the professional position and brand
image as compared to many others.
5) In order to, Coffeeville should working on the plan for hitting their business development
goals as well as their smart objective for conduct their profitable business. Therefore, the
distinct sale based over smart objectives increased the annual income and succeed business
development. After deciding which thing to measure, improve and monitor, an efficient
things are to complete the quality objective actual within addressing that what requires to
improve. In this way, the business objective of Coffeevile should plan to be SMART that
define as specific, measurable, achievable, realistic and time based. Those elements should
have significance on entire level of the company, which means that every employee must
realize how their work support gathering the quality objective. The major step needed while
executing those smart objective of Coffeevile is to conform that the management is not only
connected to the applicable individual, but every employees understand his or her own
involvement. Moreover, the leader of coffeevile would also require to utilize the social media
for promoting their blogs and also lead the generation offer. The management of Coffevile is
perhaps getting the image of business procedure and the business objective that the business
authority can set the financial budget and tactics. In addition, the efficient objective that the
company set for their business where the leader have to be at the end of the upcoming
financial year.
6.
TRENDS CAUSES EFFECTS
New companies
moving in.
CBD predicts real estate
growth.
Increase in demand of foods and
beverages.
Decrease in food
sales.
Declining footfall across all
stores. Decline in revenue.
New cafes opening.
Increase in demand for quality
products. Decline in market share.
Rise in residential
vacancies.
Low return for residential
projects. Decline in residential market.
7. The owner of Coffeville is Rufus and Emma. Therefore, this company has four stores. The
company earn efficient annual profit for their business procedure.
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Running Head: Manage Information and Knowledge
July Aug Sept Oct Nov Dec
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Chart Title
Food sales Beverage sales External catering
Total income Total expenses Net profit/loss
8. Decision Support Systems or management information is the computer-based data system
which help an organizations create the better decisions through providing the flexible tools
for an analysis of their information and also identifying business pattern and trends. As well,
this directly helps to business professional and managers by providing the interactive
information support in the decision making procedure, from problem recognition toward the
implementing decision of Coffeeville.
There are different approaches, technologies and techniques for the development and design
of management information system. The impact of decision support systems are applied on
the decision making and planning strategies.
Coffeeville is enhancing their ability to survive in competitions of new global market. The
leader of Coffeeville is attempting toward advance their agility level through improving a
decision making processes to more highly effective and efficient to meet consecutive market
instabilities. The management has concerned with the progressive cycle investments by
analysis of proposed course of action through management information system. High fraction
of the company often used the Management Information Systems to help and support the
services provision and adoption speed is probable for growing their business and also
technology expands.
Decision making system states the process of the decision making by the end result of
decision being of the secondary concern. Therefore, it is basically the two types of
adjustments that the management of coffeevile have to make management information
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Running Head: Manage Information and Knowledge
system for meeting their desired business objective. As well, the first step is to communicate
and select the accurate principles to which the decisions must be followed. In addition, the
second step needs the decision maker for applying the appropriate principles. Because of,
decision making is simple to comprehend and are easy to connect to other organization.
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Running Head: Manage Information and Knowledge
Assessment 3
1. To create the place of CoffeeVille in this scenario, the prices of the products need to be
introduced as per the demand of the customers. Only then, the issues may be resolved and
this may prove effectual for the company in the coming era. At the same time, varied types of
strategies also need to be developed in order to improve the performance and productivity of
the company. In addition varied types of new products such as home-packaged meals etc
need to be introduced so as to create a separate place for itself.
2. CoffeeVille is a chain of coffee shops situated in Melbourne. It is owned by Emma and
Rufus. They follow a very simple and pyramidal structure in which the lower staffs like
cooks, baristas and attendants report to store managers who report to the owners. This is a
very effective structure and lots of big corporations follow similar structure. This structure is
adequate and no rectification is required right now. But, it need to be maintained and
managed accurately. Then it would surely present positive results for the organization in the
coming future. Otherwise, the company might result in vain. Along with this, teamwork is
extremely essential to intensify the total revenue and productivity of the concern in the long
run.
3. According to the CBD report the real estate sector is predicting growth and most of the
buyers are corporates which means that new offices will come up which will employ lots of
people and will increase lots of employees will be hired who will create a demand for foods
and beverages. Coffeeville already maintains a high quality for their products. But recent data
shows that food sales are down by 10%, beverage sales by 12% and catering by 17%. Profits
have dropped by 19% and payroll expenses have risen by 10.5%. So the company must focus
on starting home packaged and meal delivery systems which will bring in much needed
revenue and will scale the business until the real estate boom kicks in and can reduce the
waste which is wasted1.
4. The biggest risks that the company is facing are in the form of complaints of food
poisoning and changes in local customer and economic demographics. The first risk can be
averted by monitoring the products closely and making sure that the quality of the products
1Fuller, S. (2015). Knowledge Management Foundations. Usa: Sage.
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Running Head: Manage Information and Knowledge
are maintained. To counter the other two risks customer demographics has sign of
improvement as CBD has predicted growth. In case of economic change the economic
development of the area is about to increase as lots of offices are about to hire a lot of
employees which is going to boost the economy of the area.
5. The residents are forecasted to grow at around 3.2% annually for the next 16 years.
Municipality of Melbourne predicts that in the year 2013 there were 116,000 residents in
Melbourne and 382,000 workers in Melbourne. This is done to increase the demand of the
products sales in the regions thereby amplifying its profit margin among many others.
However, to do so, their preferences and likings need to be identified and then the products
need to be developed. Then, it would be preferred and the sale would increase at a constant
hike in spite of other brands.
6.
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Rufus and Emma
Belcastran Owner/
Managers
Store Managers
Baristas Food service
attendants Cooks