Coffeholic: Comprehensive Business Plan for Coffee Shop Launch

The project presents a comprehensive business plan for launching the Coffeholic coffee shop in the Hounslow Central Underground station. It begins with an introduction and table of contents, followed by an in-depth market analysis defining the target market, competitive landscape, and strategies for achieving a competitive advantage. The plan details physical and intangible resources, including human, financial, and physical assets, as well as intangible elements like brand reputation and customer service. It establishes a proposal with an executive summary, company overview, marketing strategy, and financial position. The project applies competitive analysis methods, evaluates strengths and weaknesses, identifies skills and competencies needed for success, and outlines promotional activities and advertising functions. It also includes a detailed monthly cash budget and suggests a suitable legal form for the venture. The conclusion summarizes the key findings and recommendations, with a comprehensive list of references.