CoffeeVille Melbourne: Establishing Business Networks and Deals

This project delves into CoffeeVille's business development strategies, specifically focusing on establishing and maintaining business networks. The assignment involves role-playing scenarios with clients from Australian Hardware and Melbourne Car World. The primary objective is to negotiate deals, manage customer relationships, and propose strategic alliances. The project explores discount policies, emphasizing the need for managerial approval before finalizing agreements. It also examines the privacy policies and data protection measures implemented by CoffeeVille to ensure client confidentiality. The project highlights the importance of building trust through non-disclosure agreements and outlines the process for handling client information. The assignment also involves analyzing the potential benefits and challenges of a partnership with Melbourne Car World, including promotional opportunities, increased sales, and the need to address competition and protect the exclusivity of the partnership. The overall goal is to demonstrate effective negotiation, strategic thinking, and a commitment to ethical business practices.

Running head: ESTABLISH NETWORKS
Establish Network
Name of the Student
Name of the University
Author’s note

1ESTABLISH NETWORKS
Assessment Task 2: Role Play: Maintain business relationships and negotiate outcomes
As the sales and customer relationship officer at the CoffeeVille East Melbourne Store to deal
with the client from Australian Hardware Melbourne Office a strategic plan has been initiated.
The client is seeking for 15%discout that has been negotiated to 10% as that is the maximum that
can be offered. The discount of 10% has to be first discussed with the general manager of the
store before closing the deal. The client has been given information about the terms of
negotiation and the discounts policy of CoffeeVille. Must receive approval of offers or discounts
over delegation limit from store general manager before concluding business with customer and
contracts are signed.
For the second client, who is form the Melbourne Car World is meeting for a business
proposal. The client wants to associate with CoffeeVille to develop a strategic partnership that
will offer a discount to their employees on coffee. In this partnership the profit of the business is
of two folds: promotion: Coffeeville will have promotion in the car world and hence the footfall
in the car world is relatively high the promotional tactics will reach the target audience. Secondly
increase in sales from the employees of the car world.
The privacy and exclusivity policies has to be explained to the client form car world, the
threat of the profit portion of this partnership being diluted by other cafes and competitors
remain in this arrangement.
The privacy policy of the company sates that all information about the clients are safe
and protected by the company. Without the consent of any of the third parties related to the
management of the company no information is discloses, unless the information requirement is
directed by the judiciary. To build and maintain trust among the clients and the management of

2ESTABLISH NETWORKS
the company it is important to base it on the trust of non disclosure. The documents will be
signed before the deals with the clients are sealed.
Some information is used by the company itself or by who perform some of these tasks
directly on our behalf, for example freight companies or research agencies. These companies are
also under contract and agreement of non disclosure of the information by the National Privacy
Principles. Coffeville has an internal data protection and electronic data transmission process;
any communications that are taken place online via the website are secure and no personal
information can be used by any third party without the knowledge of the management.