COIT20250: E-Business Systems Marketing Portfolio Assignment

This e-business portfolio assignment explores various marketing strategies within the e-business context. The portfolio covers topics such as Facebook marketing, Instagram marketing, and local marketing, providing definitions and real-world applications. The assignment also includes a SWOT analysis of the BRICKX platform, evaluating its strengths, weaknesses, opportunities, and threats within the e-commerce sector. The student has researched and referenced relevant academic and general publications to support the analysis and discussion of the marketing concepts. The assignment aims to enhance learning and teaching by applying marketing concepts to real-world scenarios and fostering a deeper understanding of e-business principles.

Running Head: MARKETING
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Marketing
E-business System
(Student Details: )
9/7/2019

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E-Portfolio
This e-business portfolio is aiming to enhance learning and teaching as per the weekly
topic from the future career perspective.
Week 7
Facebook marketing
Facebook marketing (FM) comes under social-media marketing which is getting
popular in this digital world. In general, FM is often used by contemporary brands for
promoting their products and services (Treadaway & Smith, 2012). For instance, brands
working in the field of food, home goods, electronics, restaurants are extensively using
Facebook for the effective marketing of their products all over the world. In this way, any
brand can be promoted with the help of Facebook, while turning passive customers into
active ones (Treadaway & Smith, 2012).
Instagram marketing
Likewise, Instagram marketing is the term used for the marketing approach used on
the Instagram platform. It has been found that Instagram is not getting utilised for personal
interaction anymore ( Bagshaw, 2019). Instagram has become a novel global platform which

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enables global brands to recruit novel talent, humanize their content, showcase new products
as well as inspire their users largely. Besides, Instagram business account is getting popular
these days for marketing activities worldwide. In this way, marketing done through this new
app Instagram is extensively known as Instagram marketing ( Bagshaw, 2019).
Local marketing
In general, local marketing can be seen as regional or neighbourhood marketing
methodology used as a new marketing strategy in the offline world ( Bagshaw, 2019). It has
been found that local marketing is a marketing strategy that usually targets consumers with
the help of a finely grained site like a city or neighbourhood of the place where product or
service is being sold (Tiago & Verissimo, 2014). In addition to that, this marketing approach
is utilised from small local businesses to conserving their business resources as well as
developing unique profits while reaching the consumers and exceeding their expectations.

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References
Bagshaw, E. (2019, 03 29). Businesses get $60 million budget boost to advertise on
Facebook, Instagram. Retrieved from Businesses get $60 million budget boost to
advertise on Facebook, Instagram:
https://www.theage.com.au/politics/federal/businesses-to-get-60-million-marketing-
boost-in-budget-20190328-p518iv.html
Tiago, M., & Verissimo, J. (2014). Digital marketing and social media: Why bother?.
Business Horizons, 57(6), 703-708.
Treadaway, C., & Smith, M. (2012). Facebook marketing: An hour a day. UK: John Wiley
and Sons.