COIT20250 E-Business Systems E-Portfolio: Week 6 Analysis

This e-business portfolio, created as part of the COIT20250 E-Business Systems course, analyzes key concepts in the field of marketing. The portfolio examines Amazon's dominance in the e-business world, the importance of Omni-channel retail in providing a unified customer experience, and the nature of online retailing. It includes a SWOT analysis of BRICKX, evaluating its strengths, weaknesses, opportunities, and threats within the e-commerce sector. The portfolio references academic and general sources to support its analysis and aims to enhance learning and teaching through weekly topic engagement. The assignment requires students to research references and enrich their work with relevant illustrations and multimedia. The portfolio demonstrates an understanding of e-business infrastructure, business models, and industry developments.

Running Head: MARKETING
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Marketing
E-business System
(Student Details: )
9/7/2019

Marketing
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E-Portfolio
This e-business portfolio is aiming to enhance learning and teaching as per the weekly
topic from the future career perspective.
Week 6
Amazon
In the field of the E-Business world, Amazon has become a benchmark being an
online-retailing giant. In this context, Amazon.com, Inc. is an American multinational
technology company based in Seattle, Washington, which emphases on cloud computing, e-
commerce, digital streaming, as well as artificial intelligence (Onasanya, 2018). Apart from
this, Amazon is considered one of the Big Four technology global firms like Apple, Google,
and Facebook. As of now, no other web-platform can compete against Amazon in terms of
total revenue, profit and popularity in the relevant market (Onasanya, 2018).
Omni-channel retail
The Omni-channel retail allows you to do business everywhere your consumers are.
In other words, this retail does not need you to be everywhere; this is a unique point that
separates top-performing companies form others in the competitive world (Wallace, 2019). In
addition to that, Omni-channel retailing is a fully-integrated approach to commerce,
providing shoppers a unified experience across all channels or touch-points. Apart from this,
true Omni-channel shopping goes beyond brick-and-mortar locations to mobile-browsing,
online marketplaces, social media, and wherever your users browse online with the help of
retargeting ads (Wallace, 2019).

Marketing
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Online retailing
The concept of online-retailing is a procedure which enables the consumers to find,
choose, and thereby purchase the goods and services with info remotely across the internet
(Natalie, 2013). In other words, it can be said that when retailers sell products online, then it
referred to as online-retailing in the digital era. It can be seen as a kind of E-Commerce where
customers buy goods and services directly via seller from the internet while using a web
browser. In this way, online-retailing is a form of e-commerce which allows users to purchase
or shop from anywhere in the world while utilising web-based apps (Natalie, 2013).

Marketing
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Marketing
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References
Natalie, D. (2013, 09 24). The future of the retail store – what does online mean for bricks.
Dept Comms .
Onasanya, F. (2018). Amazon must be forced to change, for the sake of its workers. Retrieved
01 15, 2019, from https://www.theguardian.com/commentisfree/2018/jul/20/amazon-
workers-employees-unions-regulations
Wallace, T. (2019). Omni-Channel Retail Report: Generational Consumer Shopping
Behavior Comes Into Focus + It’s Importance in Ecommerce. Retrieved from Big
Commerce: https://www.bigcommerce.com/blog/omni-channel-retail/