Coles Business Research Design: Innovation and Customer Value

This report provides an analysis of Coles' business research design, emphasizing business enhancement through customer-centric strategies, innovation, and future planning. It delves into customer value propositions in business markets, highlighting how Coles attracts and retains customers by providing attractive offers and ensuring product freshness. The report also discusses managing customer-centric innovation, focusing on Coles' partnership with Accenture to enhance digital marketing and compete with e-commerce companies. Furthermore, it explores the evolution of Coles' products and services, its current customer value proposition, and potential improvements for the future, including automation and the use of artificial intelligence. The analysis concludes that these strategies position Coles for continued growth and profitability in the Australian market. Desklib provides more solved assignments and past papers for students.