BSBWRK510 Manage Employee Relations: Coles Case Study Analysis
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This report presents a case study analysis of Coles, focusing on employee relations within the organization. It begins with an overview of Coles, its structure, and the role of a human resource manager. The report identifies a potential policy on workplace diversity and discusses the training required for its successful implementation. It addresses potential employee issues stemming from cultural differences, language barriers, and age discrepancies, proposing conflict management strategies to resolve these issues. Furthermore, the report outlines methods to review employee relations and align them with organizational goals, emphasizing the importance of clear communication, feedback, and career development opportunities. The conclusion summarizes key findings and reiterates Coles' commitment to its employees and customers. The report highlights the importance of diversity training and effective management strategies in fostering a positive and productive work environment at Coles.

Running Head: Coles 0
Case study of Coles
System04122
3/23/2019
Case study of Coles
System04122
3/23/2019
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 1
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 2
Contents
Cole super market........................................................................................................................................3
Introduction of Coles...................................................................................................................................3
Q1: Overview of Coles , team and my role in the organization...............................................................3
Q2 Potential policy..................................................................................................................................4
Q3 Training required in making this policy successful in the organizations:...........................................4
Q4 Employees can have the following issues:.........................................................................................5
Q5 The methods to solve the issues in the policy are:.............................................................................5
Q6 Things that can help in reviewing the employee relation and help them to reach organizational
goals are:.................................................................................................................................................6
References...................................................................................................................................................7
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Contents
Cole super market........................................................................................................................................3
Introduction of Coles...................................................................................................................................3
Q1: Overview of Coles , team and my role in the organization...............................................................3
Q2 Potential policy..................................................................................................................................4
Q3 Training required in making this policy successful in the organizations:...........................................4
Q4 Employees can have the following issues:.........................................................................................5
Q5 The methods to solve the issues in the policy are:.............................................................................5
Q6 Things that can help in reviewing the employee relation and help them to reach organizational
goals are:.................................................................................................................................................6
References...................................................................................................................................................7
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 3
Cole super market
Introduction of Coles
Coles is an Australian store, retail and purchaser administrations chain and its base camp is in
Melbourne. George COLES established it in 1914. Coles has more than 100,000 representatives.
One of its primary rivals is Woolworth. Coles works online too, one can arrange on the web and
get the things home delivered.
Q1: Overview of Coles , team and my role in the organization
Coles is an open restricted firm. It was established 105 years back in 1914; it has its central
command in Hawthorn East Victoria Australia. It has 112,298 representatives. The organization
y has an income of $39.288 billion with working salary of 1.414 billion the complete resources
of the firm is around $ 21.644 billion (Knox, 2015)
Cole’s wide-ranging warehouse is an Australian retail chain, which is possessed near
Wesfarmers plus was well-known clothed in the instance of 1914. A tremendous input
functioning fashionable 741 stores, the keep has added than 100,000 employees after that
alongside a new colossal Woolworths conforms on the way to 80% of the Australian grocery
storeroom industry. The times past follow in return just before the point trendy 1914 as soon as
G. J. Coles opened hopeful a Coles assortment stock concerning Melbourne. The point of 1958
axiom augmentation of Cole's food deal once the broad-spectrum squirrel away obtained going
on for 54 stores. Coles utilizes heavy systems therefore strategies meant for running its suppliers,
which confronted immense allegations commencing the suppliers. nearby partake of been unique
marking plus promoting methodologies embraced before the retail fasten together via
transforming it trademarks then exhibiting ads, which were recent at home inkling in addition to
innovativeness. They additionally focus in excess of advancements of roughly energetic plans,
which preserve extract in vogue, a giant punter base. The precedents were reduction coupons pro
fuel offer, flybys soundness list focuses, Apple on behalf of Students fight near press forward
Apple PCs furthermore adornments, Sports used for Schools in addition to thus on. by Coles,
government breathe their qualities with take care of their structure in favor of working. The
purchasers along with providers are through watchful of the ethical strategies, system of
conscientiousness as well as methods used for working, which are not bad along with minding
(Keith, 2012)
The crux of the order is near devote the broad-spectrum populace of Australia a shopping
expertise with the intention of the consign pro its conveyed quality, administrations as well as
qualities. Cole's ball in support of achievement is a six moment propose headed for almost
certainly assist Coles in the midst of sad self-assured in relation to their innermost goal headed
AKRITI PRODUCTION CACH1151
Cole super market
Introduction of Coles
Coles is an Australian store, retail and purchaser administrations chain and its base camp is in
Melbourne. George COLES established it in 1914. Coles has more than 100,000 representatives.
One of its primary rivals is Woolworth. Coles works online too, one can arrange on the web and
get the things home delivered.
Q1: Overview of Coles , team and my role in the organization
Coles is an open restricted firm. It was established 105 years back in 1914; it has its central
command in Hawthorn East Victoria Australia. It has 112,298 representatives. The organization
y has an income of $39.288 billion with working salary of 1.414 billion the complete resources
of the firm is around $ 21.644 billion (Knox, 2015)
Cole’s wide-ranging warehouse is an Australian retail chain, which is possessed near
Wesfarmers plus was well-known clothed in the instance of 1914. A tremendous input
functioning fashionable 741 stores, the keep has added than 100,000 employees after that
alongside a new colossal Woolworths conforms on the way to 80% of the Australian grocery
storeroom industry. The times past follow in return just before the point trendy 1914 as soon as
G. J. Coles opened hopeful a Coles assortment stock concerning Melbourne. The point of 1958
axiom augmentation of Cole's food deal once the broad-spectrum squirrel away obtained going
on for 54 stores. Coles utilizes heavy systems therefore strategies meant for running its suppliers,
which confronted immense allegations commencing the suppliers. nearby partake of been unique
marking plus promoting methodologies embraced before the retail fasten together via
transforming it trademarks then exhibiting ads, which were recent at home inkling in addition to
innovativeness. They additionally focus in excess of advancements of roughly energetic plans,
which preserve extract in vogue, a giant punter base. The precedents were reduction coupons pro
fuel offer, flybys soundness list focuses, Apple on behalf of Students fight near press forward
Apple PCs furthermore adornments, Sports used for Schools in addition to thus on. by Coles,
government breathe their qualities with take care of their structure in favor of working. The
purchasers along with providers are through watchful of the ethical strategies, system of
conscientiousness as well as methods used for working, which are not bad along with minding
(Keith, 2012)
The crux of the order is near devote the broad-spectrum populace of Australia a shopping
expertise with the intention of the consign pro its conveyed quality, administrations as well as
qualities. Cole's ball in support of achievement is a six moment propose headed for almost
certainly assist Coles in the midst of sad self-assured in relation to their innermost goal headed
AKRITI PRODUCTION CACH1151
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 4
for provide an unique communication in the region of the wants in the function of collection not
The objective clients on behalf of Coles are the universal inhabitants of Australia with the aim of
comprise distinctive cooking propensities after that are ecstatic along with the administrations
particular as a result of Coles. It should in the direction of exist remembered with the aim of
notwithstanding having matter stylish the meadow of crunchy ecological products, dairy next
several items, Coles must object of ridicule teenagers with youth involving the times of 10
toward 25 being next to bountiful consequences of their comfort, conclusion in addition to
prerequisites. They must be real prearranged uncommon thoughts concluded round about
exceptional things coordinating plus their identity.
My role in the organization is of a human resource manager and my team includes of 112,298
employees my main job there is to take care of the following.
Compensation and Benefits of the employees
Training and Development for the employees
Effective Employee Relations in the organization
Recruitment and Selection of employees
Taking care about the conflicts happening between employees and the managers
Managing the relations between employees and also the relations between the managers
and employees
Taking care of any issue faced by the employee in the organization with the coworkers or
the organization
Q2 Potential policy
A potential policy that the organization should focus on is workplace diversity, workplace
diversity does not mean differences between the employees in the organization but also how to
be comfortable and enjoy the differences, diversity makes a workplace more heterogeneous also
it builds up good reputation for the company and allows a positive environment in the
organization.
Q3 Training required in making this policy successful in the organizations:
Diversity training in workplace allows the employees to leave there comfortable place and make
positive relations with the co-workers and the managers and also decreases bullying in the
workplace. Training employees for diversity helps them to become passionate and well adjusted.
A training program helps one to inspire cultural sensitivity in religion, ethnicity, sex,
background, sexual orientation, disabilities and age. The benefits of diversity training are,
diversity training benefits a workplace as well as the employees by allowing employees to let
their lookouts down and build a very positive environment
Diversity training helps in improving the quality of work put out by employees. It makes the
happier staff and, in turn, increases productivity and helps in development of the organization.
AKRITI PRODUCTION CACH1151
for provide an unique communication in the region of the wants in the function of collection not
The objective clients on behalf of Coles are the universal inhabitants of Australia with the aim of
comprise distinctive cooking propensities after that are ecstatic along with the administrations
particular as a result of Coles. It should in the direction of exist remembered with the aim of
notwithstanding having matter stylish the meadow of crunchy ecological products, dairy next
several items, Coles must object of ridicule teenagers with youth involving the times of 10
toward 25 being next to bountiful consequences of their comfort, conclusion in addition to
prerequisites. They must be real prearranged uncommon thoughts concluded round about
exceptional things coordinating plus their identity.
My role in the organization is of a human resource manager and my team includes of 112,298
employees my main job there is to take care of the following.
Compensation and Benefits of the employees
Training and Development for the employees
Effective Employee Relations in the organization
Recruitment and Selection of employees
Taking care about the conflicts happening between employees and the managers
Managing the relations between employees and also the relations between the managers
and employees
Taking care of any issue faced by the employee in the organization with the coworkers or
the organization
Q2 Potential policy
A potential policy that the organization should focus on is workplace diversity, workplace
diversity does not mean differences between the employees in the organization but also how to
be comfortable and enjoy the differences, diversity makes a workplace more heterogeneous also
it builds up good reputation for the company and allows a positive environment in the
organization.
Q3 Training required in making this policy successful in the organizations:
Diversity training in workplace allows the employees to leave there comfortable place and make
positive relations with the co-workers and the managers and also decreases bullying in the
workplace. Training employees for diversity helps them to become passionate and well adjusted.
A training program helps one to inspire cultural sensitivity in religion, ethnicity, sex,
background, sexual orientation, disabilities and age. The benefits of diversity training are,
diversity training benefits a workplace as well as the employees by allowing employees to let
their lookouts down and build a very positive environment
Diversity training helps in improving the quality of work put out by employees. It makes the
happier staff and, in turn, increases productivity and helps in development of the organization.
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 5
The method for diversity training is:
The organization should set up training programs for the staff to offsite locations for a multiple
day program, although these programs are expensive but it helps the employees to work upon the
diversity issue
A weekend cultural retreat to an off-campus location, such as business-friendly hotel or a
mountain lodge can help employees know each other in a non-work situation and can also help in
guiding the staff through the issues.
Q4 Employees can have the following issues:
They can have issues due to different ethical and cultural differences as it’s not
important that everybody follows the same religious believes and this can cause conflicts
between the employees of the organization
Another issue can be of different language. It is one of the main issues as this becomes a
barrio in communication and can stop people from communicating with each other and
can thus create a problem in maintain workplace relations
Age difference is also one of the important issue as every year new employees enter and
some retire, the main issue in age difference is difference of perception among the young
generation and the old generation
Q5 The methods to solve the issues in the policy are:
Conflict management is the process which limits the negative parts of the conflict in the
mean while also increasing the positive parts of conflict. The conflict management is
used to develop learning and outcomes which also includes effectiveness and
performance in the setting of the organizational. Following are the ways to handle them
Identifying the issue
The very first step to handle the diversity issues in the workplace is to first
identify what the issues are. It is important for the organization to reach its goals
but it is also important to identify the issues and challenges faced by; people in
the organization
Development of communication and organizational policies
One of the way to deal with this is by reviewing the policies existing in the and
implement some new ones which are relevant to the specific issues at hand, if
needed. This helps the leaders of diversity to maintain a culture of approval within
an organization.
Providing Employee Diversity Training Relating to Those Issues
Diversity training programs can help the organization in a lot of ways, which
includes increased productivity, engagement and retention. By creating
opportunities for employees to mentor and collaborate helps the employees to
bridge the gap between employees of different age groups and helps in maintain
relationships.
AKRITI PRODUCTION CACH1151
The method for diversity training is:
The organization should set up training programs for the staff to offsite locations for a multiple
day program, although these programs are expensive but it helps the employees to work upon the
diversity issue
A weekend cultural retreat to an off-campus location, such as business-friendly hotel or a
mountain lodge can help employees know each other in a non-work situation and can also help in
guiding the staff through the issues.
Q4 Employees can have the following issues:
They can have issues due to different ethical and cultural differences as it’s not
important that everybody follows the same religious believes and this can cause conflicts
between the employees of the organization
Another issue can be of different language. It is one of the main issues as this becomes a
barrio in communication and can stop people from communicating with each other and
can thus create a problem in maintain workplace relations
Age difference is also one of the important issue as every year new employees enter and
some retire, the main issue in age difference is difference of perception among the young
generation and the old generation
Q5 The methods to solve the issues in the policy are:
Conflict management is the process which limits the negative parts of the conflict in the
mean while also increasing the positive parts of conflict. The conflict management is
used to develop learning and outcomes which also includes effectiveness and
performance in the setting of the organizational. Following are the ways to handle them
Identifying the issue
The very first step to handle the diversity issues in the workplace is to first
identify what the issues are. It is important for the organization to reach its goals
but it is also important to identify the issues and challenges faced by; people in
the organization
Development of communication and organizational policies
One of the way to deal with this is by reviewing the policies existing in the and
implement some new ones which are relevant to the specific issues at hand, if
needed. This helps the leaders of diversity to maintain a culture of approval within
an organization.
Providing Employee Diversity Training Relating to Those Issues
Diversity training programs can help the organization in a lot of ways, which
includes increased productivity, engagement and retention. By creating
opportunities for employees to mentor and collaborate helps the employees to
bridge the gap between employees of different age groups and helps in maintain
relationships.
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 6
Q6 Things that can help in reviewing the employee relation and help them to
reach organizational goals are:
The Manger should set the tone from their first day which also means that they
should make the objectives of the organization clear to the employees from the
first day itself
Mangers should take feedback from the employees so as to know the issues faced
by employees in the organization and should help them in solving it
Managers should improve communication between the employees by keeping
certain activities in the organization in order to have positive work environment
communicating with employee through memos and emails is not sufficient but it
is also impersonal. Workers can feel that they are not a part of the company one
of the most important resources an organization has is having two-way personal
communication.
Managers should keep offering career development opportunities to the
employees
And lastly the managers should help the employees to be happy by have certain
activities in the organization or by providing non- monetary benefits to the
employees and keeping updated with them about their issues and solve the as
soon as it is possible as this gives employees feeling that they are important for
the organization.
Conclusion
Indoors the greater than essay, Cole’s super advertise has been discussed. Coles is an Australian
store, retail afterward payer administrations connect next its immoral camp is now Melbourne.
George COLES conventional it within 1914. The return of Coles is $39.288. Coles, legislative
body along with breathing their qualities in addition to maintain their methods designed for
working. The purchasers also providers are prepared watchful of the maxim strategies, set of
instructions of conduct along with methods of working, which what's more gives it a competitive
advantage. Its intention souk is the broad populace of India next Cole’s deals participating in the
entire the unpretentious each day wants products.
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Q6 Things that can help in reviewing the employee relation and help them to
reach organizational goals are:
The Manger should set the tone from their first day which also means that they
should make the objectives of the organization clear to the employees from the
first day itself
Mangers should take feedback from the employees so as to know the issues faced
by employees in the organization and should help them in solving it
Managers should improve communication between the employees by keeping
certain activities in the organization in order to have positive work environment
communicating with employee through memos and emails is not sufficient but it
is also impersonal. Workers can feel that they are not a part of the company one
of the most important resources an organization has is having two-way personal
communication.
Managers should keep offering career development opportunities to the
employees
And lastly the managers should help the employees to be happy by have certain
activities in the organization or by providing non- monetary benefits to the
employees and keeping updated with them about their issues and solve the as
soon as it is possible as this gives employees feeling that they are important for
the organization.
Conclusion
Indoors the greater than essay, Cole’s super advertise has been discussed. Coles is an Australian
store, retail afterward payer administrations connect next its immoral camp is now Melbourne.
George COLES conventional it within 1914. The return of Coles is $39.288. Coles, legislative
body along with breathing their qualities in addition to maintain their methods designed for
working. The purchasers also providers are prepared watchful of the maxim strategies, set of
instructions of conduct along with methods of working, which what's more gives it a competitive
advantage. Its intention souk is the broad populace of India next Cole’s deals participating in the
entire the unpretentious each day wants products.
AKRITI PRODUCTION CACH1151
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References
Keith, S. (2012). Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of
Regional Food Studies
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References
Keith, S. (2012). Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of
Regional Food Studies
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BSBWRK510 MANAGE EMPLOYEE RELATIONS 8
Knox, M. (2015) Supermarket monsters: The price of Coles and Woolworths' dominance, 6(1).
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Knox, M. (2015) Supermarket monsters: The price of Coles and Woolworths' dominance, 6(1).
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