This report analyzes Coles Group's market entry strategy in New Zealand, specifically focusing on their licensing agreement with Kmart. The report highlights the use of a long-term licensing agreement as a method to enter the New Zealand market, where Coles Group provides the Kmart brand name and product labels. The report also explores alternative market entry strategies, such as mergers and acquisitions, and compares the advantages and disadvantages of each approach. The analysis considers the potential for aggressive market share acquisition through M&A and the brand recognition benefits, while also acknowledging the potential integration issues. The report references sources to support the analysis of international expansion entry modes. This analysis provides a comprehensive overview of Coles Group's strategic decisions in expanding its business internationally.