This report provides a strategic analysis of Cole's Group, an Australian supermarket chain, focusing on its external and internal environments. The external analysis covers the business background, industry, general environmental factors (economic, physical, sociocultural, global, technological, political/legal, and demographic), industry environment (supplier power, buyer power, potential entrants, substitute products, and rivalry among competitors), and competitive environment. It identifies opportunities and threats facing Coles. The internal analysis examines the firm's resources, capabilities, and core competencies. The report concludes by proposing a suitable information system to enhance Coles' competitive advantage, emphasizing data security and integrated management systems. The analysis considers the competitive landscape with major players like Aldi and Woolworths, highlighting Coles' strategies and potential avenues for growth in areas like private label goods, liquor market, and financial services.