Coles New Product Development: Strategy, Issues, and Recommendations

This presentation provides an overview of Coles' new product development, focusing on its vegan frozen product line and the introduction of Little Shop to boost customer engagement and loyalty. It addresses the issues Coles faces in launching these new products, emphasizing their impact on sales and profitability, both nationally and internationally. The presentation highlights the strategy of new product development approach to compete with premium brands and enhance growth rate. Recommendations are made to maintain the development opportunities and strategic position of the Coles brand. The presentation also references several academic sources to support the analysis and findings. The presentation concludes by reinforcing the importance of implementing effective new product development for future product success.