Business Information Analysis: Coles Supermarket Research Proposal

This research proposal aims to address business problems and objectives related to Coles supermarket, specifically focusing on false advertising. Building on a previous assignment, the proposal outlines research objectives, including exploring data sources, evaluating the causes of false advertising, and identifying data collection techniques. The methodology emphasizes the use of surveys and interviews to gather primary data from Coles employees, employing a random sampling technique. An implementation plan details the steps involved, from planning to data analysis and conclusion, with suggested survey questions provided to gather relevant information. The proposal also discusses the population sample, sampling design, and the significance of the research strategy to address the research questions effectively. The study seeks to analyze the impact of false advertising, improve brand image, and provide recommendations for future research.

Running head: Business Information analysis 1
Business Information Analysis

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Contents
Introduction......................................................................................................................................3
Research objectives.........................................................................................................................3
Research Objective......................................................................................................................3
Approach to the problem.................................................................................................................3
Research methodology.....................................................................................................................4
Specific research technique..........................................................................................................4
The population.............................................................................................................................5
The sampling design....................................................................................................................5
Implementation plan....................................................................................................................6
Suggested questions.....................................................................................................................7
References........................................................................................................................................9

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Introduction
The main aim of this research proposal is to emphasize the business problem and elaborated the
business objectives that have been met by conducting the literature review. The previous
assignment is based on the Coles supermarket in which it has been found that the company was
engaged in the false advertisement (Dillbary, 2009). The literature review of the research has
been described the needs and wants of customers from Coles company, the quality of the
products and services, reasons behind false advertisement at Coles, changing needs and
preferences of the customers’ needs, competition, Consequences of false advertisement at Coles,
Initiative taken by Coles in improving brand image and misled customers by adopting false
advertisement (Daugeliene & Liepinyte, 2012). This research proposal will elaborate the criteria
from where data is to be collected. Research methodology is the major part of any kind of
business research as it helps to gather the data in an effective way.
Research objectives
Research Objective
The research objective of the company is mentioned below:
 To explore the data from where information can be collected regarding the research topic.
 To evaluate the major reason behind the false advertisement in Coles.
 To find out the techniques in order to gather the information.
 To analyze the population size in the context of the response to the research problems.
 To create an implementation plan for making an effective strategy (Grewal, Roggeveen
& Nordfalt, 2017).

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Approach to the problem
With the help of the previous assignment, it has been found that the Coles Company is facing
various issues in managing the operation and handling of the customers (Heffernan & Han,
2015). It is required for the company to create a strategy by which it can make changes in the
overall performance of the company. The use of the research methodology will be helpful to
gather the information regarding the issues that are faced by the organization. The survey will be
conducted for the purpose of gathering the relevant information regarding the issues. The use of
random sampling technique will be used and along with this interpretivism philosophy is used.
The deductive research approach is appropriate for the selection of the positivism philosophy.
The use of the primary and secondary research will be considered in the context of gathering the
information (Etikan, Musa & Alkassim, 2016).
This approach is facilitated research to gather the information because it has been found from
previous report that there is a gap of primary research. The primary research would be facilitated
researcher to know more about the issues that were faced by the organization due to false
advertisements. The recommended approaches would be assisted in eliminating the identified
gaps.
Research methodology
Specific research technique
The research strategy is an essential factor, which helps the researcher to explore the issues of
the research by responding to the questions of the research in a sophisticated manner. The role of

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the researcher in the research is to gather the background information and evaluate the data in
order to develop a specific strategy (Bradley & Marshall, 2013). There are various research
strategies and techniques that can be able to attain the aims and objectives of the research such as
questionnaire, experiment, case study, focused groups, and observation.
The use of survey and interview will be considered for this research study because with the help
of these strategies, the researcher would be able to gather enough amounts of data and
information regarding the false advertising by the company (Santos, Gil, Barreto, Gaio,
Namorado, Kislaya & Dias, 2015). The survey strategy helped the researcher to gather the data
in less time as well as the cost that increased the reliability of research among key stakeholders.
While, the technique of interview facilitated researcher to meet the people who are willingly
involved in the interviews, it assists the researcher to get their views regarding the reputation of
the company.
It has been found from the previous assignment that on the basis of the qualitative perspective, it
is necessary for the company to keep the focus on the superiority of the product as because of
false advertisement. There is plenty of customers lost due to false advertisement. With respect to
the quantitative perspective, it has been found that Coles Company was failed to compete with its
competitors in an efficient manner (Balough, 2012). However, various steps have been taken by
the company in order to make an improvement but the company was failed due to the selection
of the wrong strategy. The research methodology will be helpful to fetch the actual data in real
basis so that the information can be drawn with an effective manner.

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The population
The target population for this research is explained to entail the employees of the Coles
Company. There is a number of employees in the company in which the researcher will offer
some of them to participate in the survey and the interview for the purpose of gathering the
information. The researcher will take prior permission from them to get selected in the survey.
50 employees of the Coles Company will be selected in the survey. The sampling technique
would be facilitated them to attain the objectives of the research.
The sampling design
Sampling strategy considers the collection of a suitable applicant for the study of the research for
the purpose of responding to the research questionnaire in order to complete the research. There
are two kinds of sampling strategies such as probability and non-probability sampling strategy,
which facilitates in selecting the data in an accurate way. Probability sampling strategy
elaborates the method of sampling, which is used in the condition of the selection of applicant in
a random manner (Emerson, 2015). It is the method in which everyone has got the equal
opportunity to get selected in the research. On the other hand, the nature of the non-probability
sampling strategy is the selection of the applicants by not giving the equal opportunity (Manarvi,
Matta & Yassin, 2017).
Random sampling technique is considered for this research that comes under probability research
strategy in which the participants are selected for the survey questionnaire. 50 employees of
Coles Company are selected for the survey for which they need to response the selected

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questions. 5 Business information analysts have been selected for the face to face interview with
them. For the survey and interviews, the participants are approached when they are ready to give
the information regarding the questions (König, Bernert, Angermeyer, Matschinger, Martinez,
Vilagut & Alonso, 2009). This strategy of sampling is effective as it would give them enough
information regarding the issues and the experience of the people towards the issues of false
advertisements by Coles Company.
Implementation plan
S.
No.
Taken actions Time
duration
Explanation of the steps
A Planning of the
research
1 week It is the initial stage where planning will be done for the
research proposal regarding the selection of the
research. It is the step which can be considered as the
roadmap.
B Carrying out of
plans
1 week It is the stage in which the planning will be executed to
carry out the research.
C Gathering data 3 weeks It is the step in which the data will be collected for the
purpose of analyzing. The results will be drawn with the
help of the gathered data. The use of primary as well as
secondary research is considered at the time of

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collecting the data. Survey questionnaire and interview
will be considered in order to gather the primary data.
Secondary sources will be gathered with the help of the
research papers, journal articles, and website sources.
D Data analysis 2 weeks After collecting the data, the data will be analyzed in
this step. At last, this will be helpful for the researcher
to know more about the issues of false advertisement.
E Discussion 1 week The answers to the questions will be analyzed under this
step for the purpose of gathering the right information
which is getting through survey questionnaires and
interview.
F Conclusion and
Recommendation
2 weeks The final conclusion will be made with the help of the
data analysis and discussion.
G Critical Evaluation 1 week The carried out work will be reviewed in critical manner
and the ideas will be discussed for further research.

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Suggested questions
The survey is selected for this research paper as it would be helpful for the researcher to gather
the information regarding the research issue. The questionnaire is mentioned below which will
be asked to the applicants.
Q1: In which age category you belong?
(a) Below 25
(b) 25-35
(c) More than 35
Q2: From how many years you are working with Coles Supermarket?
(a) 0-1 year
(b) 2-5 years
(c) 6-8 years
(d) More than 8 years
Q3- Do you face favoritism within the Coles Company’s department?
(a) Yes
(b) No
(c) Can’t say
Q4- Do you think the company was guilt in doing false advertisement?
(a) Yes
(b) No

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(c) Can’t say
Q5- Do you agree that the impact of false advertisement reduces the sales of the company?
(a) Yes
(b) No
(c) Can’t say
Q6- What is the major reason behind false advertisement in Coles?
(a) Lack of concentration of the company towards the quality of the products
(b) Imperfect management
(c) Can’t say

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References
Balough, C. D. (2012). A survey of false advertising in cyberspace. Bus. Law., 68, 297.
Bradley, M. &Marshall, H. (2013). Misleading advertising update: hot cross regulator sues Coles
for half-baked claims. Retrieved from http://www.marquelawyers.com.au/assets/ccln-29-
1.pdf.
Daugeliene, R. &Liepinyte, M. (2012). Interrelation of Misleading Advertising and Solutions of
Consumers: Legal Regulation and Institutional Background in Lithuania. European
Integration Studies, 6, 192-201.
Dillbary, J. S. (2009). Trademarks as a media for false advertising. Cardozo L. Rev., 31, 327.
Emerson, R. W. (2015). Convenience sampling, random sampling, and snowball sampling: How
does sampling affect the validity of research?. Journal of Visual Impairment & Blindness
(Online), 109(2), 164.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and
purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4.
Grewal, D., Roggeveen, A.L. & Nordfalt, J. (2017). The Future of Retailing. Journal of
Retailing, 93(1), 1-6.
Heffernan, M. & Han, E. (2015). Coles hit with $2.5 million fine over 'fresh' bread. Retrieved
from https://www.smh.com.au/business/companies/coles-hit-with-25-million-fine-over-
fresh-bread-20150410-1mi0x1.html.

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König, H. H., Bernert, S., Angermeyer, M. C., Matschinger, H., Martinez, M., Vilagut, G., ... &
Alonso, J. (2009). Comparison of population health status in six european countries:
results of a representative survey using the EQ-5D questionnaire. Medical care, 255-261.
Manarvi, I. A., Matta, N. M., & Yassin, A. (2017). Investigating the Practices of Patients and
Hospitals in Treatment of Diabetes-A Survey Questionnaire for Arabic Speaking
Countries. Current diabetes reviews.
Santos, A. J., Gil, A. P., Barreto, M., Gaio, V., Namorado, S., Kislaya, I., ... & Dias, C. M.
(2015). Portuguese National Health Examination Survey: questionnaire development. In
6th Conference of the European Survey Research Association (ESRA), 15 July 2015.
Instituto Nacional de Saúde Doutor Ricardo Jorge, IP.