Coles Supermarket Marketing Research Plan: A Detailed Analysis Project

This assignment presents a comprehensive market research plan for Coles Supermarket, a major player in the Australian retail sector. The project is divided into two sections: the first involves creating a 12-slide PowerPoint presentation outlining the market research process, background information on Coles, and the five key steps of market research. The second section requires a short report identifying research gathering approaches and a detailed market research plan. The plan includes defining research problems and objectives, selecting research methods, data collection from secondary sources, analysis of market trends and consumer behavior, and strategic insights. The research considers ethical, cultural, and practical parameters, analyzing factors such as competitive pricing, consumer preferences for organic products, and the impact of online shopping. The assignment aims to provide recommendations for Coles to improve sales, brand awareness, and market share by addressing challenges like transportation costs and competition from rivals like Woolworths.