Strategic Management Report: Coles Supermarket Analysis

This report presents a strategic analysis of Coles Supermarket, focusing on its vision, mission, and strategic objectives. It begins with an introduction to Coles, its market position, and financial performance, followed by an examination of its internal and external environments. The internal environment analysis includes core competencies, and capabilities, while the external analysis considers political, economic, socio-cultural, and technological factors. The core of the report details Coles' strategic pillars, business-level strategy (cost leadership and differentiation), and implementation challenges. The report also discusses methods for measuring the success of strategy implementation. The conclusion emphasizes the importance of employee skills and capabilities for effective strategy execution, highlighting the company's commitment to supporting employee development.