This report provides a comprehensive analysis of the procurement and supply chain management of Coles Supermarkets, a major retail chain in Australia. It begins with an executive summary and table of contents, followed by an introduction to Coles, its services, company background, objectives, and goals. The report identifies and discusses key issues in Coles' supply chain, including supply chain, operational, information, integration, and sustainability challenges. It then delves into the existing structure of procurement and supply chain, analyzing the dynamic alignment model and proposing improvement programs and recommendations. The analysis includes a video transcript and website creation, demonstrating the practical application of supply chain principles. The report concludes with a summary of findings and a list of references.